{"id":277540,"date":"2025-12-17T09:00:00","date_gmt":"2025-12-17T05:30:00","guid":{"rendered":"https:\/\/lenoos.com\/?p=277540"},"modified":"2025-12-14T12:35:45","modified_gmt":"2025-12-14T09:05:45","slug":"digital-catalog-competitive-advantage","status":"publish","type":"post","link":"https:\/\/lenoos.com\/ar\/wiki\/business\/277540\/digital-catalog-competitive-advantage\/","title":{"rendered":"\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0686\u0627\u067e\u06cc \u0648 PDF: \u0645\u0642\u0627\u06cc\u0633\u0647 \u062c\u0627\u0645\u0639 \u0648 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0631 \u06f7 \u0634\u0627\u062e\u0635"},"content":{"rendered":"
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\u0645\u0642\u0627\u06cc\u0633\u0647 \u062c\u0627\u0645\u0639 \u062f\u0631 \u0647\u0641\u062a \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc<\/th>\n \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0686\u0627\u067e\u06cc (\u0633\u0646\u062a\u06cc)<\/th>\n PDF \u0627\u06cc\u0633\u062a\u0627<\/th>\n \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/th>\n <\/tr>\n <\/thead>\n
\u0647\u0632\u06cc\u0646\u0647 \u062a\u0648\u0644\u06cc\u062f \u0648 \u062a\u0648\u0632\u06cc\u0639<\/td>\n \u0628\u0627\u0644\u0627 (\u0686\u0627\u067e\u060c \u06a9\u0627\u063a\u0630\u060c \u0627\u0646\u0628\u0627\u0631\u062f\u0627\u0631\u06cc\u060c \u067e\u0633\u062a)<\/td>\n \u06a9\u0645 (\u0641\u0642\u0637 \u0637\u0631\u0627\u062d\u06cc)<\/td>\n \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645 (\u067e\u0644\u062a\u0641\u0631\u0645\u060c \u062a\u0648\u0632\u06cc\u0639 \u0631\u0627\u06cc\u06af\u0627\u0646)<\/td>\n <\/tr>\n
\u0642\u0627\u0628\u0644\u06cc\u062a \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc<\/td>\n \u0635\u0641\u0631 (\u0646\u06cc\u0627\u0632 \u0628\u0647 \u0686\u0627\u067e \u0645\u062c\u062f\u062f)<\/td>\n \u067e\u0627\u06cc\u06cc\u0646 (\u0637\u0631\u0627\u062d\u06cc \u0648 \u0622\u067e\u0644\u0648\u062f \u0645\u062c\u062f\u062f)<\/td>\n \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0648 \u0628\u062f\u0648\u0646 \u0647\u0632\u06cc\u0646\u0647 (Single Source)<\/td>\n <\/tr>\n
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\u0633\u0626\u0648 (SEO)<\/td>\n \u0635\u0641\u0631 (\u063a\u06cc\u0631\u0642\u0627\u0628\u0644 \u062c\u0633\u062a\u062c\u0648)<\/td>\n \u067e\u0627\u06cc\u06cc\u0646 (\u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u0646\u0647\u0627\u0646)<\/td>\n \u0628\u0627\u0644\u0627 (\u0627\u06cc\u0646\u062f\u06a9\u0633 \u06a9\u0627\u0645\u0644)<\/td>\n <\/tr>\n
\u062a\u0639\u0627\u0645\u0644\u06cc \u0628\u0648\u062f\u0646<\/td>\n \u0635\u0641\u0631 (\u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9)<\/td>\n \u067e\u0627\u06cc\u06cc\u0646 (\u0644\u06cc\u0646\u06a9 \u0633\u0627\u062f\u0647)<\/td>\n \u0628\u0627\u0644\u0627 (\u0648\u06cc\u062f\u0626\u0648\u060c \u0641\u0631\u0645\u060c \u062e\u0631\u06cc\u062f)<\/td>\n <\/tr>\n
\u0627\u0645\u0646\u06cc\u062a \u0645\u062d\u062a\u0648\u0627<\/td>\n \u0635\u0641\u0631 (\u06a9\u067e\u06cc\u200c\u067e\u0630\u06cc\u0631)<\/td>\n \u0645\u062a\u0648\u0633\u0637 (\u062f\u0627\u0646\u0644\u0648\u062f \u0622\u0633\u0627\u0646)<\/td>\n \u0628\u0627\u0644\u0627 (\u0631\u0645\u0632\u060c IP\u060c \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u06a9\u067e\u06cc)<\/td>\n <\/tr>\n
\u062a\u0623\u062b\u06cc\u0631 \u0645\u062d\u06cc\u0637\u200c\u0632\u06cc\u0633\u062a\u06cc<\/td>\n \u0645\u0646\u0641\u06cc \u0648 \u0632\u06cc\u0627\u062f<\/td>\n \u062e\u0646\u062b\u06cc<\/td>\n \u0645\u062b\u0628\u062a \u0648 \u0633\u0628\u0632<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062f\u0631 \u062f\u0648 \u062d\u0648\u0632\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\u0628\u0631\u0627\u06cc \u0627\u062b\u0628\u0627\u062a \u0628\u0631\u062a\u0631\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f \u06a9\u0647 \u062f\u0648 \u0627\u0628\u0632\u0627\u0631 \u062f\u06cc\u06af\u0631 \u06a9\u0627\u0645\u0644\u0627\u064b \u062f\u0631 \u0622\u0646 \u0646\u0627\u062a\u0648\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>

\u0627\u0644\u0641) \u0645\u0632\u06cc\u062a \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u0645\u0633\u062a\u0642\u06cc\u0645<\/strong><\/h3>
  • \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0686\u0627\u067e\u06cc \u0648 <\/strong>PDF<\/strong>:<\/strong> \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0639\u0645\u0644\u0627\u064b \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f \u0645\u0646\u0641\u0639\u0644 \u0647\u0633\u062a\u0646\u062f\u061b \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u06cc\u062f \u062e\u0648\u062f \u0628\u0647 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0631\u0648\u062f \u0648 \u0644\u06cc\u062f \u062b\u0628\u062a \u06a9\u0646\u062f.<\/li>
  • \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f:<\/strong> \u0627\u06cc\u0646 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0641\u0639\u0627\u0644 \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0644\u06cc\u062f \u062f\u0631\u0648\u0646 \u0635\u0641\u062d\u0647\u200c\u0627\u06cc (Content Gating)\u060c \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u00ab\u0627\u0641\u0632\u0648\u062f\u0646 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f\u00bb (CTA) \u0648 \u0644\u06cc\u0646\u06a9 \u0628\u0647 \u0686\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 (Live Chat) \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li><\/ul>

    \u0628) \u0645\u0632\u06cc\u062a \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u06cc\u0633\u06a9 \u0648 \u062d\u0641\u0638 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f<\/strong><\/h3>
    • \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0686\u0627\u067e\u06cc \u0648 <\/strong>PDF<\/strong>:<\/strong> \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0645\u0646\u0628\u0639 \u0631\u06cc\u0633\u06a9 \u0647\u0633\u062a\u0646\u062f. \u06cc\u06a9 \u0627\u0634\u062a\u0628\u0627\u0647 \u062f\u0631 \u0686\u0627\u067e \u06cc\u0627 \u06cc\u06a9 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0632 \u0642\u0644\u0645 \u0627\u0641\u062a\u0627\u062f\u0647 \u062f\u0631 \u0641\u0627\u06cc\u0644 PDF\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0627\u062f\u0631\u0633\u062a\u060c \u0641\u0631\u0648\u0634 \u0628\u0627 \u0642\u06cc\u0645\u062a \u063a\u0644\u0637 \u0648 \u062e\u062f\u0634\u0647\u200c\u062f\u0627\u0631 \u0634\u062f\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0634\u0648\u062f.<\/li>
    • \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f:<\/strong> \u0628\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 ERP\u060c \u0631\u06cc\u0633\u06a9 \u062e\u0637\u0627 \u0628\u0647 \u0635\u0641\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u062d\u0641\u0638 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t

      \u0645\u062d\u0627\u0633\u0628\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0641\u0631\u0635\u062a (Opportunity Cost) \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0633\u0646\u062a\u06cc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      \u0647\u0646\u06af\u0627\u0645 \u0645\u062d\u0627\u0633\u0628\u0647 ROI\u060c \u0646\u0628\u0627\u06cc\u062f \u0641\u0642\u0637 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062d\u0630\u0641 \u0634\u062f\u0647 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u061b \u0628\u0627\u06cc\u062f \u00ab\u062f\u0631\u0622\u0645\u062f\u06cc \u06a9\u0647 \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0647\u00bb \u0631\u0627 \u0646\u06cc\u0632 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u0647\u0645\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0641\u0631\u0635\u062a \u0627\u0633\u062a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      \n \n \n \n \n \n \n \n
      \u0647\u0632\u06cc\u0646\u0647 \u0641\u0631\u0635\u062a<\/th>\n \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0686\u0627\u067e\u06cc \/ PDF<\/th>\n \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/th>\n <\/tr>\n <\/thead>\n
      \u0641\u0631\u0648\u0634 \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0647<\/td>\n \u0644\u06cc\u062f\u0647\u0627\u06cc \u0646\u0627\u0634\u0646\u0627\u0633 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 CTA \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f<\/td>\n \u0647\u0631 \u062a\u0639\u0627\u0645\u0644 \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u0648 \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u06cc\u200c\u062f\u0647\u062f<\/td>\n <\/tr>\n
      \u0647\u0632\u06cc\u0646\u0647 \u0627\u062a\u0644\u0627\u0641 \u0648\u0642\u062a \u0641\u0631\u0648\u0634<\/td>\n \u062a\u0648\u0636\u06cc\u062d \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u063a\u0644\u0637 \u06cc\u0627 \u0642\u062f\u06cc\u0645\u06cc \u0632\u0645\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f<\/td>\n \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06f1\u06f0\u06f0\u066a \u0635\u062d\u06cc\u062d \u0648 \u067e\u0631\u0632\u0646\u062a \u062a\u0639\u0627\u0645\u0644\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/td>\n <\/tr>\n
      \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631<\/td>\n \u0647\u06cc\u0686 \u062f\u06cc\u062f\u06cc \u0627\u0632 \u0639\u0644\u0627\u0642\u0647 \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f<\/td>\n \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 R&D \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t

      \u0643\u0644\u0645\u0629 \u0623\u062e\u064a\u0631\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

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