{"id":284616,"date":"2026-09-19T12:37:41","date_gmt":"2026-09-19T09:07:41","guid":{"rendered":"https:\/\/lenoos.com\/?p=284616"},"modified":"2026-09-19T12:54:42","modified_gmt":"2026-09-19T09:24:42","slug":"smart-catalog-content-marketing","status":"publish","type":"post","link":"https:\/\/lenoos.com\/ar\/wiki\/catalog\/digital-catalog\/284616\/smart-catalog-content-marketing\/","title":{"rendered":"\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a (Smart Catalog) \u0648\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0639\u0627\u0645 2026"},"content":{"rendered":"

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\u0644\u0644\u0639\u0645\u0644\u0627\u0621 (RFQ\/RFP) \u0625\u0646 \u0631\u0628\u0637 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0640 CRM \u064a\u0633\u062c\u0644 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0639\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0641\u0648\u0631\u0627\u064b \u0648\u064a\u0628\u062f\u0623 \u0641\u0631\u0622\u064a\u0646\u062f \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b. {\u06f1\u06f1}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f1) \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 B2B \u0628\u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c<\/a><\/em><\/p>\n\n\n\n

\u062f\u0648\u0631 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0641\u064a \u0627\u0644\u0633\u064a\u0648 \u0648\u0632\u064a\u0627\u062f\u0629 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639<\/strong><\/h2>\n\n\n\n

\u064a\u0645\u0643\u0646 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0631\u0643\u0632 \u0642\u0648\u064a \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 (Organic Traffic).<\/p>\n\n\n\n

\u0641\u0647\u0631\u0633\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0648\u0627\u0633\u0637\u0629 \u062c\u0648\u062c\u0644<\/strong><\/h3>\n\n\n\n

\u0639\u0644\u0649 \u0639\u0643\u0633 \u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0640 PDF\u060c \u064a\u0645\u0643\u0646 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0632\u062d\u0641 (Crawl) \u0648\u0641\u0647\u0631\u0633\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0644\u0644\u0635\u0648\u0631 (Alt Text)\u060c \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a. {\u06f1\u06f2}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f2) \u0642\u0627\u0626\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0633\u064a\u0648 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c<\/a><\/em><\/p>\n\n\n\n

\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0641\u0646\u064a\u0629 \u0644\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631<\/strong><\/h3>\n\n\n\n

\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0633\u064a\u0648 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u0631\u0639\u0629. \u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0646\u064a\u0629 \u0627\u0644\u0640 CDN \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0635\u064a\u063a \u0627\u0644\u0635\u0648\u0631 (WebP) \u0644\u062a\u0642\u0644\u064a\u0644 \u0632\u0645\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 (LCP) \u0623\u0645\u0648\u0631 \u062a\u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629. {\u06f1\u06f3} {\u06f1\u06f4}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f3) CDN \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a<\/a><\/em><\/p>\n\n\n\n

\u06f1\u06f4) \u0642\u0627\u0626\u0645\u0629 \u062a\u062d\u0642\u0642 \u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/a><\/em><\/p>\n\n\n\n

\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u062a\u062c\u0627\u0648\u0628 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility)<\/strong><\/h3>\n\n\n\n

\u0625\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0645\u062d\u0633\u0651\u0646 \u0644\u0644\u0647\u0648\u0627\u062a\u0641 (Mobile-First) \u0648\u0627\u0644\u0645\u0631\u0627\u0639\u064a \u0644\u0642\u0648\u0627\u0639\u062f \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (WCAG) \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0644\u0627 \u064a\u0637\u0648\u0631 \u0627\u0644\u0640 UX \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0639\u0632\u0632 \u0633\u064a\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u0638\u0631 \u062c\u0648\u062c\u0644. ( {\u06f1\u06f5} {\u06f1\u06f6}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f5) \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c<\/a><\/em><\/p>\n\n\n\n

\u06f1\u06f6) \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a<\/a><\/em><\/p>\n\n\n\n

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong><\/h2>\n\n\n\n

\u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0647\u0648 \u0623\u062f\u0627\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0641\u0631\u0642\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n

\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0635\u0641\u062d<\/strong><\/h3>\n\n\n\n

\u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0632\u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0635\u0641\u062d\u060c \u0648\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u062a \u0645\u0639\u064a\u0646\u0629\u060c \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a\u0629 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0628\u0627\u0629. {\u06f1\u06f7}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f7) \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c<\/a><\/em><\/p>\n\n\n\n

4.3. \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0646\u0638\u0645 \u0647\u0648\u0634 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/strong><\/h3>\n\n\n\n

\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u060c \u064a\u062c\u0628 \u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Power BI \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (ROI) \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629. {\u06f1\u06f8}<\/sup><\/p>\n\n\n\n

\u06f1\u06f8) \u0642\u0645\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a <\/em><\/a><\/p>\n\n\n\n

\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0626\u064a\u0629 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649<\/strong><\/h3>\n\n\n\n

\u0625\u0646 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u0627\u0646 \u0636\u0631\u0648\u0631\u064a\u0627\u0646 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629. {\u06f1\u06f9}<\/sup><\/sup><\/p>\n\n\n\n

\u06f1\u06f9)<\/a><\/em>) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a><\/em><\/p>\n\n\n\n

\u0645\u0633\u0627\u0631 \u0639\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0627\u0644\u0646\u0633\u062e<\/strong><\/h2>\n\n\n\n

\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0639\u0629\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 (Contributor, Reviewer, Publisher) \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0644\u0645\u0646\u0639 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u062e\u0627\u0637\u0626.<\/p>\n\n\n\n

\u0645\u0633\u0627\u0631 \u0639\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0627\u0644\u0646\u0633\u062e<\/h3>\n\n\n\n

\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0639\u0629\u060c \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062f \u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 (Contributor, Reviewer, Publisher) \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0644\u0645\u0646\u0639 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u062e\u0627\u0637\u0626. {\u06f2\u06f0}<\/sup><\/sup><\/p>\n\n\n\n

\u06f2\u06f0) \u0643\u062a\u0627\u0644\u0648\u062c \u0631\u0642\u0645\u06cc \u0644\u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/em><\/p>\n\n\n\n

\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0631\u064a \u0648\u0627\u0644\u0645\u0648\u0633\u0645\u064a<\/strong><\/h3>\n\n\n\n

\u062a\u064f\u0639\u062f \u0645\u064a\u0632\u0629 \u0627\u0633\u062a\u0646\u0633\u0627\u062e \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0648\u062c\u062f\u0648\u0644\u0629 \u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u0646\u0634\u0631 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0624\u0642\u062a\u0629\u060c \u062f\u0648\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0645\u064a\u0632\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0643\u0628\u0631\u0649. {\u06f2\u06f1}<\/sup><\/p>\n\n\n\n

21) \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0633\u0645\u064a \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0631\u0642\u0645\u06cc<\/a><\/em><\/p>\n\n\n\n

\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0648\u062a\u062a\u0628\u0639 \u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/h3>\n\n\n\n

\u0648\u062a\u062a\u0628\u0639 \u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062a\u064a\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0648\u0627\u0628\u0637 UTM \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0644\u064a\u062f\u0632 \u0644\u0643\u0644 \u0645\u0646\u062f\u0648\u0628 \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0645\u0633\u0648\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629. {\u06f2\u06f2}<\/sup><\/sup><\/p>\n\n\n\n

\u06f2\u06f2) \u062a\u062a\u0628\u0639 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0631\u0642\u0645\u06cc<\/a><\/p>\n\n\n\n

\u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629<\/strong><\/h2>\n\n\n\n

\u064a\u0628\u062f\u0623 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0639\u0627\u0645 2026 \u0645\u0646 \u062a\u0642\u0628\u0644 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0643\u062a\u0627\u0644\u0648\u062c\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u064b\u060c \u0648\u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0639 \u0628\u0627\u0642\u064a \u0646\u0638\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647\u0627 \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u0641\u064a \u0639\u0627\u0644\u0645 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0645\u062c\u0631\u062f \u0642\u0627\u0626\u0645\u0629 \u0623\u0633\u0639\u0627\u0631\u061b \u0628\u0644 \u0623\u0635\u0628\u062d \u0645\u0631\u0643\u0632 \u062a\u0641\u0627\u0639\u0644 (Engagement Hub) \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u064b \u0648\u0642\u0627\u0626\u0645\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u064a\u064f\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a (\u0623\u0648 Digital Catalog) \u062a\u062d\u0648\u0644\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u064a\u0646\u0642\u0644 \u0623\u062f\u0627\u0629 \u0627\u0644\u0640 PDF \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u062d\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u064a\u063a\u0637\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u2014\u0648\u0647\u0648 \u0623\u0637\u0648\u0644 \u0645\u0642\u0627\u0644 \u0641\u064a \u0645\u0648\u0642\u0639\u0643\u0645 \u0628\u0635\u0641\u062a \u0631\u0626\u064a\u0633\u064a\u0629 (Pillar Content)\u2014\u062c\u0645\u064a\u0639 \u0623\u0628\u0639\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627: \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0648\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a\u0647\u0627 \u0639\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c\u0627\u062a \u0627\u0644\u062b\u0627\u0628\u062a\u0629\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062f\u0648\u0631\u0647\u0627 \u0627\u0644\u062d\u064a\u0648\u064a \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0627\u0644\u0633\u064a\u0648\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0639\u0627\u0645 2026. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u0636\u0639 \u0631\u0648\u0627\u0628\u0637 \u0645\u0648\u0633\u0639\u0629 \u0644\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u0635\u064a\u0629 (Clusters) \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u062a\u0643\u062a\u0645\u0644 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>","protected":false},"author":2,"featured_media":284627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":"[]"},"categories":[189,37,34],"tags":[],"class_list":["post-284616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-catalog","category-business"],"yoast_head":"\n\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f (Smart Catalog) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6 - \u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/title>\n<meta name=\"description\" content=\"\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0644\u06cc\u062f\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 PDF \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\u062a\u0628\u062f\u06cc\u0644 \u0648 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 PDF \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenoos.com\/ar\/wiki\/catalog\/digital-catalog\/284616\/smart-catalog-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T09:07:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T09:24:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lenoos.com\/wp-content\/uploads\/2026\/09\/smart-catalog-content-marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\u0644\u0646\u0648\u0633\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0644\u0646\u0648\u0633\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" 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