{"id":285506,"date":"2026-10-17T10:44:57","date_gmt":"2026-10-17T07:14:57","guid":{"rendered":"https:\/\/lenoos.com\/?p=285506"},"modified":"2026-10-17T11:14:50","modified_gmt":"2026-10-17T07:44:50","slug":"multilingual-catalog-content-management","status":"publish","type":"post","link":"https:\/\/lenoos.com\/ar\/wiki\/content\/285506\/multilingual-catalog-content-management\/","title":{"rendered":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0648\u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a \u0641\u064a \u0645\u0646\u0635\u0629 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a"},"content":{"rendered":"

1. \u062a\u062d\u062f\u064a\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/p>\n\n\n\n

\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u0635\u0631\u064a \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u062b\u0642\u0644 \u062d\u062c\u0645 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0648\u0628\u0637\u0621 \u062a\u062d\u0645\u064a\u0644\u0647.<\/p>\n\n\n\n

1.1. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0645\u0631\u0643\u0632\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (DAM) \u0644\u0644\u062a\u062d\u0643\u0645 \u0628\u0627\u0644\u0635\u0648\u0631. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0645\u0646\u0635\u0629 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u0642\u0635 \u0627\u0644\u0635\u0648\u0631 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (\u0645\u0635\u063a\u0631\u0629\u060c \u0647\u0627\u062a\u0641\u060c \u0643\u0645\u0628\u064a\u0648\u062a\u0631) \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0628\u0635\u064a\u063a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u0631\u0639\u0629 \u0645\u062b\u0644 WebP.<\/p>\n\n\n\n

1.2. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0643\u0641\u0624\u0629 \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0639\u0628\u0631 \u0634\u0628\u0643\u0629 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CDN) \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0643\u0633\u0648\u0644 (Lazy Load) \u0628\u062d\u064a\u062b \u0644\u0627 \u062a\u064f\u062d\u0645\u0644 \u0625\u0644\u0627 \u0639\u0646\u062f \u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u0636\u0631\u0627\u0631 \u0628\u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 (LCP).<\/p>\n\n\n\n

1.3. \u0627\u0644\u062a\u062d\u0643\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0646\u0633\u062e (Version Control)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u0646\u0634\u0627\u0621 \u0646\u0633\u062e \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u0635\u0648\u0631\u0629 \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n\n\n\n

2. \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a<\/h2>\n\n\n\n

\u064a\u062a\u0637\u0644\u0628 \u062a\u0648\u0633\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0646\u0647\u062c\u0627\u064b \u0641\u0646\u064a\u0627\u064b \u0630\u0643\u064a\u0627\u064b.<\/p>\n\n\n\n

2.1. \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0648\u0644\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0645 Hreflang<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0644\u0643\u0644 \u0646\u0633\u062e\u0629 \u0644\u063a\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c\u060c \u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0645 Hreflang \u0644\u062a\u0648\u062c\u064a\u0647 \u0645\u062d\u0631\u0643 \u062c\u0648\u062c\u0644 \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u0639 \u0645\u0634\u0643\u0644\u0629 \"\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u0631\u0631\" (Duplicate Content).<\/p>\n\n\n\n

2.2. \u0645\u0633\u0627\u0631 \u0639\u0645\u0644 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0648\u0636\u0628\u0637 \u0627\u0644\u062c\u0648\u062f\u0629<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0627\u0639\u062a\u0645\u0627\u062f \u0646\u0638\u0627\u0645 \u062a\u0631\u062c\u0645\u0629 \u0645\u0631\u0643\u0632\u064a \u064a\u062a\u064a\u062d \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u0631\u062c\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 (SMEs). \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0622\u0644\u064a\u0629 (\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a) \u0643\u0645\u0633\u0648\u062f\u0629 \u0623\u0648\u0644\u064a\u0629\u060c \u064a\u062a\u0645 \u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627 \u0644\u0627\u062d\u0642\u0627\u064b \u0639\u0646 \u0637\u0631\u064a\u0642 \u0639\u0646\u0635\u0631 \u0628\u0634\u0631\u064a.<\/p>\n\n\n\n

2.3. \u0647\u064a\u0643\u0644\u064a\u0629 \u0627\u0644\u0640 URL \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0631\u0648\u0627\u0628\u0637 (\u0645\u062b\u0644 \u0627\u0644\u0645\u062c\u0644\u062f \u0627\u0644\u0641\u0631\u0639\u064a: [yourcatalog.com\/fa\/](https:\/\/yourcatalog.com\/fa\/) \u0623\u0648 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u0641\u0631\u0639\u064a: en.yourcatalog.com) \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062b\u0628\u0627\u062a\u0647\u0627 \u0644\u0635\u0627\u0644\u062d \u0627\u0644\u0633\u064a\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f.<\/p>\n\n\n\n

\n

\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/strong><\/p>\n\n\n\n

\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0636\u0648\u062d\u060c \u0627\u0644\u0635\u064a\u063a\u0629\u060c \u0648\u0633\u064a\u0648 \u0627\u0644\u0635\u0648\u0631<\/a><\/p>\n\n\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a (\u0627\u0644\u0641\u064a\u062f\u064a\u0648) \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629<\/a><\/p>\n\n\n\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0640 CDN \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u0643\u064a\u0641 \u0646\u0642\u0648\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 \u0661\u0660\u0660\u066a\u061f<\/a><\/p>\n\n\n\n

\u0625\u062f\u0627\u0631\u0629 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644 (Workflow) \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u0648\u0632\u0639\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649<\/a><\/p>\n\n\n\n

\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0633\u064a\u0648 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u0662\u0665 \u062e\u0637\u0648\u0629 \u0644\u0644\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u062c\u0648\u062c\u0644<\/a><\/p>\n\n\n\n

\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0646\u0635\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a: Issuu\u060c FlipHTML5 \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/a><\/p>\n\n\n\n

\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0639\u0628\u0631 \u0627\u0644\u0640 API: \u0627\u0644\u0631\u0628\u0637 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 ERP \u0648 CRM \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a><\/p>\n<\/div>\n\n\n\n

3. \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a<\/h2>\n\n\n\n

\u0636\u0645\u0627\u0646 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/p>\n\n\n\n

3.1. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a (PIM\/ERP)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u062c\u0628 \u0627\u0633\u062a\u064a\u0631\u0627\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0627\u0644\u0648\u0632\u0646\u060c \u0648\u0627\u0644\u0643\u0648\u062f \u0627\u0644\u0641\u0646\u064a) \u0639\u0628\u0631 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0640 API \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 ERP\/PIM \u0644\u062a\u0628\u0642\u0649 \u0645\u0648\u062d\u062f\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0644\u063a\u0627\u062a. \u0648\u062a\u0642\u062a\u0635\u0631 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0634\u0631\u0648\u062d\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629.<\/p>\n\n\n\n

3.2. \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062f\u0648\u0631\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u063a\u0627\u062a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0639\u0646\u062f \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u064a\u064f\u0631\u0627\u0639\u0649 \u062a\u0637\u0628\u064a\u0642 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0642\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u0645\u0646 \u0648\u0645\u062c\u062f\u0648\u0644 \u0639\u0628\u0631 \u0643\u0627\u0641\u0629 \u0627\u0644\u0644\u063a\u0627\u062a.<\/p>\n\n\n\n

\u2022\t3.3. \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0637<\/h3>\n\n\n\n

o\t\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0644\u0644\u0635\u0648\u0631 (Alt Text)\u060c \u0648\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0645\u0635\u0627\u062d\u0628\u0629 \u0644\u0644\u0641\u064a\u062f\u064a\u0648 (Subtitles) \u0625\u0644\u0649 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u064a\u0648 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 (Accessibility).<\/p>\n\n\n\n

4. \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX) \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643<\/h2>\n\n\n\n

\u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0623\u0633\u0644\u0648\u0628 \u0639\u0631\u0636 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0639\u0642\u062f \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n

4.1. \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u0627\u0644\u0645\u0631\u0646\u0629 (Fluid Layouts)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u062a\u0641\u0627\u0648\u062a \u0637\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u0631\u062c\u0645 \u0645\u0646 \u0644\u063a\u0629 \u0644\u0623\u062e\u0631\u0649. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645\u064a\u0632 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u0645\u0631\u0648\u0646\u0629 \u0643\u0627\u0641\u064a\u0629 \u0628\u062d\u064a\u062b \u0644\u0627 \u062a\u062a\u0633\u0628\u0628 \u0627\u0644\u0634\u0631\u0648\u062d\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0628\u0643\u0633\u0631 \u0647\u064a\u0643\u0644\u064a\u0629 \u0627\u0644\u0635\u0641\u062d\u0629.<\/p>\n\n\n\n

4.2. \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u062a\u0642\u0633\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0644\u063a\u0629 (\u0645\u062b\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0641\u0627\u0631\u0633\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629) \u0644\u0641\u0647\u0645 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n

4.3. \u0636\u0628\u0637 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u0648\u0637\u064a\u0646<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0625\u062c\u0631\u0627\u0621 \u0645\u0631\u0627\u062c\u0639\u0629 \u0646\u0647\u0627\u0626\u064a\u0629 (QA) \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u062a\u062d\u0645\u0644 \u062f\u0644\u0627\u0644\u0627\u062a \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u062b\u0642\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0644\u0627 \u062a\u062a\u0633\u0628\u0628 \u0641\u064a \u0623\u064a \u0633\u0648\u0621 \u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u064a.<\/p>\n\n\n\n

\n

\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/strong><\/p>\n\n\n\n

\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0633\u0645\u064a \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u062f\u064a\u062b \u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0633\u0645<\/a><\/p>\n\n\n\n

\u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b: \u0643\u064a\u0641 \u062a\u062a\u0635\u062f\u0631 \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b \u062c\u0648\u062c\u0644\u061f<\/a><\/p>\n\n\n\n

WCAG \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a: \u062a\u0635\u0645\u064a\u0645 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0630\u0648\u064a \u0627\u0644\u0625\u0639\u0627\u0642\u0629<\/a><\/p>\n\n\n\n

\u0641\u0646\u0648\u0646 \u062a\u0635\u0645\u064a\u0645 \u0644\u0627\u06cc\u0648\u062a (\u062a\u0646\u0633\u064a\u0642) \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0623\u0642\u0635\u0649 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644<\/a><\/p>\n\n\n\n

\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u062f\u0644\u064a\u0644 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629<\/a><\/p>\n\n\n\n

\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (User Journey) \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u062e\u0631\u0648\u062c \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/p>\n<\/div>\n\n\n\n

\u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629<\/h2>\n\n\n\n

\u062a\u0639\u0643\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0648\u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a \u0627\u0644\u0646\u0636\u062c \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629. \u0625\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0627\u0644\u062d\u062f\u064a\u062b\u2014\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0644\u0644\u0633\u064a\u0648 \u0627\u0644\u062f\u0648\u0644\u064a (Hreflang)\u2014\u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0648\u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u062a\u064a\u0646 \u062f\u0648\u0646 \u0627\u0644\u063a\u0631\u0642 \u0641\u064a \u0627\u0644\u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629. \u0648\u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0635\u0648\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0648\u0645\u0648\u062d\u062f \u0628\u0643\u0644 \u0644\u063a\u0629.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0637 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0623\u0648 \u062a\u0645\u062a\u0644\u0643 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c \u062a\u062a\u0636\u0645\u0646 \u062a\u0646\u0648\u0639\u0627\u064b \u0639\u0627\u0644\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u0635\u0631\u064a (\u0635\u0648\u0631\u060c \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u060c \u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643)\u060c \u064a\u0643\u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0623\u0633\u0644\u0648\u0628 \u0647\u0627\u062f\u0641 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0648\u0633\u0639. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0645\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0643\u0646\u0638\u0627\u0645 \u0645\u062a\u0637\u0648\u0631 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0648\u0633\u0627\u0626\u0637 (CMS) \u0644\u0636\u0645\u0627\u0646 \u0639\u0631\u0636 \u0643\u0644 \u0645\u0646\u062a\u062c\u060c \u0628\u0623\u064a \u0644\u063a\u0629\u060c \u0648\u0639\u0644\u0649 \u0623\u064a \u0645\u0646\u0635\u0629\u060c \u0628\u0623\u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0648\u0623\u0633\u0631\u0639 \u0623\u062f\u0627\u0621. \u064a\u0642\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u062f\u0644\u064a\u0644\u0627\u064b \u0634\u0627\u0645\u0644\u0627\u064b \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 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