{"id":285697,"date":"2026-10-20T14:39:11","date_gmt":"2026-10-20T11:09:11","guid":{"rendered":"https:\/\/lenoos.com\/?p=285697"},"modified":"2026-10-20T14:39:17","modified_gmt":"2026-10-20T11:09:17","slug":"role-of-pim-in-smart-catalogs","status":"publish","type":"post","link":"https:\/\/lenoos.com\/ar\/wiki\/business\/285697\/role-of-pim-in-smart-catalogs\/","title":{"rendered":"\u062f\u0644\u064a\u0644 \u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM) \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a"},"content":{"rendered":"

1. \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 PIM<\/h2>\n\n\n\n

\u0646\u0638\u0627\u0645 PIM \u0647\u0648 \u0641\u0631\u0622\u064a\u0646\u062f \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0645\u0644 \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0641\u0647\u0648\u0645 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629.<\/p>\n\n\n\n

1.1. \u0645\u0627 \u0647\u0648 PIM \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062e\u062a\u0644\u0641 \u0639\u0646\u0647\u061f<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0641\u0631\u0648\u0642 \u0628\u064a\u0646 \u0646\u0638\u0627\u0645 PIM \u0648\u0623\u0646\u0638\u0645\u0629 ERP (\u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646) \u0648\u0623\u0646\u0638\u0645\u0629 CRM (\u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621). \u064a\u0631\u0643\u0632 PIM \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0639\u0644\u0649 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0639\u062f\u0627\u062f\u0647\u0627 \u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\n\n\n\n

1.2. \u062a\u062d\u062f\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u062a\u0629 \u0648\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0628\u0634\u0631\u064a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0634\u0631\u062d \u0623\u0633\u0628\u0627\u0628 \u0625\u0636\u0631\u0627\u0631 \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0628\u0631 \u0643\u062a\u0627\u0644\u0648\u062c\u0627\u062a \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0645\u0627 \u064a\u0633\u0628\u0628\u0647 \u0645\u0646 \u062e\u0637\u0623 \u0628\u0634\u0631\u064a\u060c \u0648\u062a\u0634\u062a\u062a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0639\u0642\u0648\u0628\u0627\u062a \u0645\u0646 \u0645\u062d\u0631\u0643 \u062c\u0648\u062c\u0644 \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u0631\u0631 \u0623\u0648 \u0627\u0644\u0645\u0634\u062a\u062a.<\/p>\n\n\n\n

1.3. \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0648\u0641\u0631 PIM \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0641\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0642\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0639\u060c \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 Alt Text\u060c \u0648\u0627\u0644\u0634\u0631\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629) \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0627\u0644\u0640 ERP.<\/p>\n\n\n\n

2. PIM \u0643\u0645\u0631\u062c\u0639 \u0645\u0631\u0643\u0632\u064a \u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a<\/h2>\n\n\n\n

\u064a\u062a\u0648\u0644\u0649 PIM \u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0648\u0627\u0643\u062a\u0645\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c.<\/p>\n\n\n\n

2.1. \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647\u0627<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0633\u062a\u0642\u0628\u0644 PIM \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0640 ERP\u060c \u0648\u064a\u0642\u0648\u0645 \u0628\u0647\u064a\u0643\u0644\u062a\u0647\u0627 \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u062a\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644 (\u0645\u062b\u0644 \u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0627\u0644\u0646\u0635 \u0627\u0644\u0628\u062f\u064a\u0644 Alt Text \u0648\u0648\u062c\u0648\u062f \u062b\u0644\u0627\u062b \u0635\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u0643\u0644 \u0645\u0646\u062a\u062c \u0642\u0628\u0644 \u0627\u0644\u0646\u0634\u0631).<\/p>\n\n\n\n

2.2. \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u063a\u0627\u062a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0648\u0641\u0631 PIM \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0625\u0644\u0649 \u0644\u063a\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u0639 \u0627\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u062b\u0628\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0623\u0643\u0648\u0627\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (SKUs) \u0628\u062c\u0645\u064a\u0639 \u0627\u0644\u0644\u063a\u0627\u062a.<\/p>\n\n\n\n

2.3. \u0625\u062f\u0627\u0631\u0629 \u0646\u0633\u062e \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Product Versioning)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0633\u062a\u0637\u064a\u0639 PIM \u062a\u062a\u0628\u0639 \u0633\u062c\u0644 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c (\u0645\u062b\u0644 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0623\u0648 \u0625\u0636\u0627\u0641\u0629 \u0645\u064a\u0632\u0629 \u0641\u0646\u064a\u0629)\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0639\u0631\u0636 \u0646\u0633\u062e \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0645\u062c\u062f\u0648\u0644\u0629.<\/p>\n\n\n\n

\n

\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/strong><\/p>\n\n\n\n

\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0639\u0628\u0631 \u0627\u0644\u0640 API: \u0627\u0644\u0631\u0628\u0637 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 ERP \u0648 CRM \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a><\/p>\n\n\n\n

\u0625\u062f\u0627\u0631\u0629 \u0645\u0633\u0627\u0631 \u0639\u0645\u0644 (Workflow) \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0644\u0644\u0641\u0631\u0642 \u0627\u0644\u0645\u0648\u0632\u0639\u0629 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649<\/a><\/p>\n\n\n\n

\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0636\u0648\u062d\u060c \u0627\u0644\u0635\u064a\u063a\u0629\u060c \u0648\u0633\u064a\u0648 \u0627\u0644\u0635\u0648\u0631<\/a><\/p>\n\n\n\n

\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0646\u0635\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a: Issuu\u060c FlipHTML5 \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/a><\/p>\n\n\n\n

\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0633\u0645\u064a \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u062f\u064a\u062b \u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0633\u0645<\/a><\/p>\n<\/div>\n\n\n\n

3. \u062a\u0643\u0627\u0645\u0644 PIM \u0648\u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n\n\n\n

\u064a\u0639\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0645\u0627\u0646 \u0645\u0639\u0627\u064b \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/p>\n\n\n\n

\u2022\t3.1. \u0623\u062a\u0645\u062a\u0629 \u0646\u0634\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Syndication)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a (\u0628\u0635\u0641\u062a\u0647 \u0623\u062d\u062f \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u0640 PIM) \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062b\u0629 \u0648\u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0645\u0646 PIM \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u0639\u0628\u0631 \u0627\u0644\u0640 API\u060c \u0645\u0645\u0627 \u064a\u0644\u063a\u064a \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0644\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u064a\u062f\u0648\u064a.<\/p>\n\n\n\n

3.2. \u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0631\u063a\u0645 \u0627\u062d\u062a\u0641\u0627\u0638 PIM \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0633\u0651\u0646\u0629\u060c \u0641\u0625\u0646\u0647 \u064a\u0638\u0644 \u0645\u062a\u0635\u0644\u0627\u064b \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0640 ERP \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0646\u0642\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0625\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n\n\n\n

3.3. \u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0640 B2B<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0628\u0648\u062c\u0648\u062f \u0645\u0635\u062f\u0631 \u0645\u0648\u062d\u062f \u0644\u0644\u062d\u0642\u064a\u0642\u0629 (PIM)\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u0646\u062f\u0648\u0628\u0648 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0640 B2B \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0628\u062b\u0642\u0629 \u062a\u0627\u0645\u0629 \u0641\u064a \u0623\u0646 \u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0631\u0648\u0636\u0629 \u062f\u0642\u064a\u0642\u0629 \u0628\u0646\u0633\u0628\u0629 100%.<\/p>\n\n\n\n

4. \u062a\u0623\u062b\u064a\u0631 PIM \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0648\u060c UX\u060c \u0648 CRO<\/h2>\n\n\n\n

\u064a\u0634\u0643\u0644 PIM \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n\n\n\n

4.1. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u064a\u0648 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0639\u0628\u0631 \u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0645\u0644\u0629\u060c \u063a\u0646\u064a\u0629\u060c \u0648\u0645\u062a\u0633\u0642\u0629 \u0644\u0644\u0639\u0646\u0627\u0648\u064a\u0646 (Title)\u060c \u0627\u0644\u0623\u0648\u0635\u0627\u0641 (Description)\u060c \u0648\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 (Alt Text)\u060c \u064a\u062f\u0639\u0645 PIM \u0633\u064a\u0648 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0636\u0639\u064a\u0641 (Thin Content).<\/p>\n\n\n\n

4.2. \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX)<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u064a\u0636\u0645\u0646 PIM \u0647\u064a\u0643\u0644\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0645\u062b\u0644 \u0641\u0644\u0627\u062a\u0631 \u0627\u0644\u062a\u0635\u0641\u062d \u0627\u0644\u062f\u0642\u064a\u0642\u0629)\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0628\u0633\u0631\u0639\u0629 \u0648\u064a\u0642\u0644\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate).<\/p>\n\n\n\n

4.3. \u062a\u0633\u0647\u064a\u0644 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u0644\u0645\u062d\u062a\u0648\u0649<\/h3>\n\n\n\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0629: \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0644\u0633\u0629 \u0644\u0644\u0646\u0633\u062e \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0648\u0635\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u064a\u062a\u064a\u062d PIM \u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0636\u0644 \u0646\u0633\u062e\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO).<\/p>\n\n\n\n

\n

\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/strong><\/p>\n\n\n\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0640 CDN \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u0643\u064a\u0641 \u0646\u0642\u0648\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 \u0661\u0660\u0660\u066a\u061f<\/a><\/p>\n\n\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a B2B: \u0623\u062a\u0645\u062a\u0629 RFP\u060c \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0644\u064a\u062f\u0632 \u0648\u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/p>\n\n\n\n

\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0633\u064a\u0648 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0631\u0642\u0645\u064a: \u0662\u0665 \u062e\u0637\u0648\u0629 \u0644\u0644\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u062c\u0648\u062c\u0644<\/a><\/p>\n\n\n\n

\u0641\u0646\u0648\u0646 \u062a\u0635\u0645\u064a\u0645 \u0644\u0627\u06cc\u0648\u062a (\u062a\u0646\u0633\u064a\u0642) \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c: \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u0623\u0642\u0635\u0649 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644<\/a><\/p>\n\n\n\n

\u0661\u0665 \u062a\u0642\u0646\u064a\u0629 CRO \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a<\/a><\/p>\n<\/div>\n\n\n\n

\u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629<\/h2>\n\n\n\n

\u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM) \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0636\u0631\u0648\u0631\u064a\u0627\u064b \u0644\u0623\u064a \u0645\u0624\u0633\u0633\u0629 \u062a\u062e\u0637\u0637 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0644\u0644\u0628\u064a\u0639 \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u063a\u0646\u064a \u0648\u0645\u0648\u062c\u0647 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0644\u0627 \u064a\u0636\u0645\u0646 PIM \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0639\u0628\u0631 \u0643\u0627\u0641\u0629 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0634\u0643\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u064a\u0648 \u0642\u0648\u064a\u0629\u060c \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0644\u0633\u0629\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649. \u0625\u0646 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0647\u0648 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0630\u064a \u064a\u062d\u0642\u0642\u0647 \u0646\u0638\u0627\u0645 PIM.<\/p>","protected":false},"excerpt":{"rendered":"

\u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u062a\u0643\u0648\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Product Data) \u0645\u0634\u062a\u062a\u0629 \u0628\u064a\u0646 \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0639\u062f\u062f\u0629: \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0646\u0638\u0627\u0645 ERP\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0638\u0627\u0645 CRM\u060c \u0648\u0627\u0644\u0634\u0648\u0631 \u0648\u0627\u0644\u0635\u0648\u0631 \u0641\u064a \u0645\u062c\u0644\u062f\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629. \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0634\u062a\u062a \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0633\u0627\u0642\u060c \u0648\u0642\u0648\u0639 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0648\u0625\u0644\u062d\u0627\u0642 \u0627\u0644\u0636\u0631\u0631 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c. \u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM) \u0646\u0638\u0627\u0645\u0627\u064b \u0628\u0631\u0645\u062c\u064a\u0627\u064b \u0645\u0631\u0643\u0632\u064a\u0627\u064b \u064a\u0639\u0645\u0644 \u0643\u0640 \"\u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0644\u0644\u062d\u0642\u064a\u0642\u0629\" (Source of Truth) \u0644\u0643\u0627\u0641\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0648\u064a\u0639\u0645\u0644 \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a \u0643\u0648\u0627\u062c\u0647\u0629 \u0639\u0631\u0636 \u0644\u0640 PIM \u0644\u062a\u0642\u062f\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0623\u0633\u0644\u0648\u0628 \u062c\u0630\u0627\u0628 \u0648\u0645\u0648\u062c\u0647 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0634\u0631\u062d \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u064a\u0648\u064a \u0644\u0640 PIM \u0641\u064a \u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0644\u0648\u062c \u0627\u0644\u0630\u0643\u064a.<\/p>","protected":false},"author":2,"featured_media":285698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","_mwseo_primary_category":0,"footnotes":""},"categories":[189,188,34],"tags":[],"class_list":["post-285697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-wiki","category-business"],"yoast_head":"\n\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062d\u0635\u0648\u0644 (PIM) \u0648 \u0646\u0642\u0634 \u062d\u06cc\u0627\u062a\u06cc \u0622\u0646 \u062f\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f | \u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 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