{"id":280902,"date":"2026-06-28T09:00:00","date_gmt":"2026-06-28T05:30:00","guid":{"rendered":"https:\/\/lenoos.com\/?p=280902"},"modified":"2026-06-27T14:44:07","modified_gmt":"2026-06-27T11:14:07","slug":"video-content-strategy-in-catalogs","status":"publish","type":"post","link":"https:\/\/lenoos.com\/en\/wiki\/business\/280902\/video-content-strategy-in-catalogs\/","title":{"rendered":"Video Content Strategy in Catalogs: Utilizing Video for Product Pages with Low Conversion Rates"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"280902\" class=\"elementor elementor-280902\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aff6ec4 e-flex e-con-boxed e-con e-parent\" data-id=\"aff6ec4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31733da elementor-widget elementor-widget-heading\" data-id=\"31733da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diagnosing Critical Products Through Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58d97 elementor-widget elementor-widget-text-editor\" data-id=\"aa58d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step is utilizing catalog datato identify the problem<\/p><h3><strong>Diagnosing Critical Products Through Data<\/strong><\/h3><p class=\"translation-block\">Products that possess high page views (Page Views) but low dwell time (Dwell Time) and low click-through rate (CTR) on the CTA are the primary candidates for improvement with video.<\/p><ul><li class=\"translation-block\">Assumption: The customer is interested (high views), but does not possess sufficient understanding or trust to take action (low dwell time and CTR).<\/li><\/ul><h3><strong>B) The Reason for Customer Confusion<\/strong><\/h3><p>For B2B products, technical complexities can be a deterrent factor. For B2C products, the failure to display the feeling and mood of using the product (Lifestyle) can be problematic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d584c elementor-widget elementor-widget-heading\" data-id=\"43d584c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeted Video Content Production Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74da0a elementor-widget elementor-widget-text-editor\" data-id=\"b74da0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video content for weak products must not be promotional; rather, it must be a problem solver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5557e elementor-widget elementor-widget-html\" data-id=\"1d5557e\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-1d5557e{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd6ba4 elementor-widget elementor-widget-html\" data-id=\"dbd6ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-dbd6ba4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cefc2a elementor-widget elementor-widget-html\" data-id=\"7cefc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.video-table-wrapper{\n    direction:rtl;\n    margin:24px 0;\n    overflow-x:auto;\n}\n\n.video-table{\n    width:100%;\n    border-collapse:collapse;\n    font:inherit;\n}\n\n.video-table th,\n.video-table td{\n    border:1px solid #ddd;\n    padding:16px;\n    text-align:center;\n    vertical-align:middle;\n    line-height:1.9;\n}\n\n.video-table th{\n    background:#F2ECFB;\n    font-weight:700;\n}\n\n.video-table .video-type{\n    background:#F2ECFB;\n    font-weight:700;\n    width:22%;\n}\n\n\/* ====================== *\/\n\/* \u0645\u0648\u0628\u0627\u06cc\u0644 *\/\n\/* ====================== *\/\n\n@media (max-width:768px){\n\n    .video-table thead{\n        display:none;\n    }\n\n    .video-table,\n    .video-table tbody,\n    .video-table tr,\n    .video-table td{\n        display:block;\n        width:100%;\n    }\n\n    .video-table{\n        border:none;\n    }\n\n    .video-table tr{\n        margin-bottom:24px;\n        background:#fff;\n        border:none;\n        border-radius:18px;\n        overflow:hidden;\n        box-shadow:0 8px 24px rgba(0,0,0,.06);\n    }\n\n    .video-table td{\n        border:none;\n        padding:18px;\n        text-align:right;\n    }\n\n    \/* \u0639\u0646\u0648\u0627\u0646 \u06a9\u0627\u0631\u062a *\/\n\n    .video-table .video-type{\n        display:block;\n        width:100%;\n        box-sizing:border-box;\n        margin:0;\n        padding:18px;\n        background:#F2ECFB;\n        text-align:center;\n        font-size:18px;\n        font-weight:700;\n    }\n\n    .video-table .video-type::before{\n        display:none;\n    }\n\n    .video-table td:not(.video-type)::before{\n        content:attr(data-label);\n        display:block;\n        margin-bottom:8px;\n        font-weight:700;\n        color:#000;\n    }\n\n}\n<\/style>\n\n<div class=\"video-table-wrapper\">\n\n<table class=\"video-table\">\n\n<thead>\n<tr>\n<th>Video Type<\/th>\n<th>Strategic Goal<\/th>\n<th>Best Embedding Location in the Catalog<\/th>\n<\/tr>\n<\/thead>\n\n<tbody>\n\n<tr>\n\n<td class=\"video-type\">\nDemonstration Video<br>\n<\/td>\n\n<td data-label=\"Strategic Goal\">\nDisplaying the method of installation, use, and operation of complex features.\n<\/td>\n\n<td data-label=\"Best Embedding Location in the Catalog\">\nAlongside technical details and product specifications\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"video-type\">\nTroubleshooting Video<br>\n<\/td>\n\n<td data-label=\"Strategic Goal\">\nAnswering the most common questions that the support team is asked regarding the product.\n<\/td>\n\n<td data-label=\"Best Embedding Location in the Catalog\">\nAt the bottom section of the page, as \"Frequently Asked Questions (FAQs).\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"video-type\">\nComparison Video<br>\n<small>Comparison<\/small>\n<\/td>\n\n<td data-label=\"Strategic Goal\">\nDisplaying the superiority of this product compared to the old model or competitors (objectively and empirically).\n<\/td>\n\n<td data-label=\"Best Embedding Location in the Catalog\">\nOn comparison pages or pop-ups.\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"video-type\">\nCustomer Testimonial Video<br>\n<small>Testimonial<\/small>\n<\/td>\n\n<td data-label=\"Strategic Goal\">\nDisplaying the experience of real customers who have been satisfied with this product (UGC).\n<\/td>\n\n<td data-label=\"Best Embedding Location in the Catalog\">\nAlongside call-to-action (CTA) buttons to establish trust.\n<\/td>\n\n<\/tr>\n\n<\/tbody>\n\n<\/table>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b7aa1 elementor-widget elementor-widget-heading\" data-id=\"d1b7aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The One-Minute Principle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35f489 elementor-widget elementor-widget-text-editor\" data-id=\"f35f489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Videos must be short and precise. For products with low conversion rates, the goal of the video must only be convincing the audience to perform the \"next action\" (clicking on the CTA), not comprehensive product training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a21bb elementor-widget elementor-widget-heading\" data-id=\"35a21bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical Implementation and Performance Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc982f6 elementor-widget elementor-widget-text-editor\" data-id=\"bc982f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The method of embedding the video and analyzing its effectiveness in the smart catalog is vital.<\/p><h3><strong>Direct Embedding<\/strong><\/h3><p>Utilize the capability of direct video embedding (instead of linking to YouTube or Aparat) in the smart catalog platform. This action improves the user experience, prevents the user from exiting the catalog, and controls the video loading speed.<\/p><h3 class=\"translation-block\">Video Event Tracking<\/h3><p>The catalog platform must be able to track the following events:<\/p><ul><li class=\"translation-block\">What percentage of users played the video?<\/li><li class=\"translation-block\">What percentage of users watched the video to the end?<\/li><li>Did the user click on the CTA after watching the video? (Correlation Analysis)<\/li><li class=\"translation-block\">Insight: If the click-through rate on the CTA increased by 20% after watching the video completely, your video content strategy has been successful.<\/li><\/ul><h3 class=\"translation-block\">Loading Optimization (Lazy Loading)<\/h3><p>Ensure that video files are not loaded until the user reaches the intended page, in order to maintain the overall speed of the catalog for the rest of the pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae2014 elementor-widget elementor-widget-heading\" data-id=\"1ae2014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Words<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0079774 elementor-widget elementor-widget-text-editor\" data-id=\"0079774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video is the most effective language in digital marketing, but its power lies in target-orientedness. By utilizing the analytical data of the smart catalog to precisely identify products with low conversion rates, you can employ video content as a strategic \"antidote.\" By focusing on resolving ambiguities, increasing trust (through UGC), and improving technical transparency, you can elevate the sales conversion rate of your products simply and in a data-driven manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If product catalog analytics data (Product Analytics) shows that certain products possess high views but their conversion rate (Conversion Rate) is low, these products are positioned at a \"critical point.\" In many cases, the lack of convincing visual information is the primary reason for customer mistrust or confusion. The smart catalog provides a golden opportunity to solve this problem with the possibility of directly embedding video into the product page. This article describes the strategy of using short and targeted videos so that by identifying product weaknesses in the purchase process, you can produce precise video content and significantly increase the conversion rate of low-yielding products.<\/p>","protected":false},"author":2,"featured_media":280903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,34],"tags":[],"class_list":["post-280902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u062f\u0631 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