{"id":281185,"date":"2026-07-11T09:47:05","date_gmt":"2026-07-11T06:17:05","guid":{"rendered":"https:\/\/lenoos.com\/?p=281185"},"modified":"2026-07-11T09:51:49","modified_gmt":"2026-07-11T06:21:49","slug":"conversion-funnel-in-smart-catalogs","status":"publish","type":"post","link":"https:\/\/lenoos.com\/en\/articles\/281185\/conversion-funnel-in-smart-catalogs\/","title":{"rendered":"User Journey Analysis in Catalogs: Identifying Customer Drop-off Points"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"281185\" class=\"elementor elementor-281185\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83c4fe9 e-flex e-con-boxed e-con e-parent\" data-id=\"83c4fe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3869c elementor-widget elementor-widget-heading\" data-id=\"8c3869c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining User Journey and Conversion Funnel in a Catalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad5beb elementor-widget elementor-widget-text-editor\" data-id=\"cad5beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The user journey within a catalog differs slightly from a traditional sales funnel, as it is focused heavily on interactions within the content layers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e8612 elementor-widget elementor-widget-html\" data-id=\"49e8612\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-49e8612{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb8fb6 elementor-widget elementor-widget-html\" data-id=\"9bb8fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9bb8fb6{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6faedee elementor-widget elementor-widget-html\" data-id=\"6faedee\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"catalog-table-wrapper\" dir=\"ltr\">\n\n<table class=\"catalog-table\">\n\n<thead>\n\n<tr>\n    <th>Stage in Catalog<\/th>\n    <th>User's Main Objective<\/th>\n    <th>Key Metrics<\/th>\n<\/tr>\n\n<\/thead>\n\n<tbody>\n\n<tr>\n\n<td class=\"stage\">\nAwareness & Entry\n<\/td>\n\n<td data-label=\"User's Main Objective\">\nOverall understanding of the catalog and product range\n<\/td>\n\n<td data-label=\"Key Metrics\">\nCatalog open rate, Traffic source (UTM)\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"stage\">\nSearch & Browsing\n<\/td>\n\n<td data-label=\"User's Main Objective\">\nFinding the desired category or product\n<\/td>\n\n<td data-label=\"Key Metrics\">\nSearch tool usage rate, Browsing rate, Dwell time on category pages\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"stage\">\nProduct Evaluation\n<\/td>\n\n<td data-label=\"User's Main Objective\">\nDetailed understanding of preferred product features\n<\/td>\n\n<td data-label=\"Key Metrics\">\nClick rate on image galleries, Scroll depth, Video view rate\n<\/td>\n\n<\/tr>\n\n<tr>\n\n<td class=\"stage\">\nAction & Conversion\n<\/td>\n\n<td data-label=\"User's Main Objective\">\nRequesting a quote, downloading, or contacting\n<\/td>\n\n<td data-label=\"Key Metrics\">\nClick rate on the main CTA, Lead form conversion rate\n<\/td>\n\n<\/tr>\n\n<\/tbody>\n\n<\/table>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c9647 elementor-widget elementor-widget-heading\" data-id=\"09c9647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifying Bottlenecks through Funnel Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d69d1 elementor-widget elementor-widget-text-editor\" data-id=\"e1d69d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The primary goal of User Journey Mapping is locating the specific pages or steps where the highest volume of customer drop-off occurs.<\/p><h3>A) Flow Analysis<\/h3><p>Observe which pages users navigate to after entering a product page.<\/p><ul><li class=\"translation-block\">Insight: If many users move from page A to page B, but completely disappear after page B, page B is a bottleneck and likely contains incomplete or overly complex information.<\/li><\/ul><h3>B) Page Exit Rate<\/h3><p>Examining the pages that have the highest Exit Rate, which are not necessarily the final page of the user's browsing session.<\/p><ul><li class=\"translation-block\">Example: If the exit rate from the \"Warranty Terms\" page is high, your terms might be too strict or poorly explained.<\/li><\/ul><h3>C) Comparing Conversion Rates of Similar Pages<\/h3><p>If two similar products (A and B) belong to the same category but product A's conversion rate is significantly higher, page A's layout and content should be used as the optimal blueprint for page B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d8c03 elementor-widget elementor-widget-heading\" data-id=\"85d8c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advanced User Journey Mapping Tools in Lenoos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-859f0c7 elementor-widget elementor-widget-text-editor\" data-id=\"859f0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A smart catalog platform must provide analytical tools that go far beyond standard Google Analytics:<\/p><h3>A) Heatmaps and Session Recordings<\/h3><ul><li class=\"translation-block\">Heatmaps: They display exactly where users click and how far down a page they scroll. This helps you understand whether your CTA is positioned effectively \"Above the Fold.\"<\/li><li class=\"translation-block\">Session Recordings: Video playbacks of a real user's browsing experience offer the best way to identify frustration points or technical friction.<\/li><\/ul><h3>B) Cohort Analysis for Long Journeys<\/h3><p>For B2B products with extended sales cycles, cohort analysis reveals whether users return to the same product page after a week. This assists heavily in evaluating the effectiveness of follow-up emails.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323d36b elementor-widget elementor-widget-heading\" data-id=\"323d36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Final Words<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00058a7 elementor-widget elementor-widget-text-editor\" data-id=\"00058a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A smart catalog equipped with advanced analytics tools allows you to explore the customer's journey like an explorer. By accurately identifying the points where users pause, backtrack, or leave entirely, you can execute targeted content refinement, improve layouts, and implement performance optimization. User journey mapping is a continuous process that ultimately results in a seamless conversion funnel and an flawless user experience within your digital catalog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Although we know how many people have opened the catalog and how many have converted, a complete and complex journey lies between these two points. User Journey Mapping is the process of transforming browsing and click data into a visual chart that shows exactly which pages customers visit, the order in which they proceed, and, most importantly, at which stage they abandon the catalog. Equipped with advanced analytics tools, a smart catalog makes it possible to identify these Drop-off Points, optimize content and page layouts, and minimize friction along the purchase path.<\/p>","protected":false},"author":2,"featured_media":281186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,34],"tags":[],"class_list":["post-281185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u062a\u062d\u0644\u06cc\u0644 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 (User Journey) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: 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