{"id":279613,"date":"2026-05-17T11:07:02","date_gmt":"2026-05-17T07:37:02","guid":{"rendered":"https:\/\/lenoos.com\/?p=279613"},"modified":"2026-05-17T14:06:28","modified_gmt":"2026-05-17T10:36:28","slug":"scarcity-in-catalogs","status":"publish","type":"post","link":"https:\/\/lenoos.com\/fa\/wiki\/business\/279613\/scarcity-in-catalogs\/","title":{"rendered":"\u0627\u06cc\u062c\u0627\u062f \u0641\u0648\u0631\u06cc\u062a (Urgency) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u062a\u06a9\u0646\u06cc\u06a9 Scarcity"},"content":{"rendered":"\t\t
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\u06f1. \u0642\u062f\u0631\u062a \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u06a9\u0645\u0628\u0648\u062f (Scarcity) \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u062d\u0633 \u06a9\u0645\u0628\u0648\u062f\u060c \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0632\u06cc\u0631\u0627 \u0645\u0631\u062f\u0645 \u0627\u0632 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0646 \u06cc\u06a9 \u0641\u0631\u0635\u062a \u0645\u06cc\u200c\u062a\u0631\u0633\u0646\u062f (Fear of Missing Out – FOMO).<\/p>

\u0627\u0644\u0641) \u0627\u06cc\u062c\u0627\u062f \u0641\u0648\u0631\u06cc\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0632\u0645\u0627\u0646<\/strong><\/h3>

\u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0645\u0647\u0644\u062a\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a. \u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644 \u0628\u062e\u0634\u06cc \u0627\u0632 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0648\u06cc\u0698\u0647 \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06cc\u06a9 \u062a\u0627\u06cc\u0645\u0631 \u0645\u0639\u06a9\u0648\u0633 <\/strong>(<\/strong>Countdown Timer)<\/strong> \u062a\u0639\u0627\u0645\u0644\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062a\u0639\u0628\u06cc\u0647 \u06a9\u0631\u062f \u06a9\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631 \u0686\u0646\u062f \u0633\u0627\u0639\u062a \u062f\u06cc\u06af\u0631 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u062f.<\/p>

\u0628) \u0627\u06cc\u062c\u0627\u062f \u06a9\u0645\u0628\u0648\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0639\u062f\u0627\u062f (<\/strong>Quantity Scarcity<\/strong>)<\/strong><\/h3>

\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0628\u0631\u062f \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 ERP \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u0645. \u0628\u0647\u200c\u062c\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u00ab\u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a\u00bb\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u067e\u06cc\u0627\u0645\u06cc \u0645\u0627\u0646\u0646\u062f \u00ab\u0641\u0642\u0637 \u06f3 \u0639\u062f\u062f \u0628\u0627\u0642\u06cc \u0645\u0627\u0646\u062f\u0647!\u00bb \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u067e\u0648\u06cc\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0645\u062d\u0635\u0648\u0644 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f.<\/p>

  • \u0627\u062b\u0631 \u0631\u0648\u0627\u0646\u06cc:<\/strong> \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0641\u0647\u0645\u0627\u0646\u062f \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0645\u062d\u0628\u0648\u0628 \u0627\u0633\u062a \u0648 \u0641\u0631\u0635\u062a \u062f\u0631 \u062d\u0627\u0644 \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0646 \u0627\u0633\u062a\u060c \u06a9\u0647 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0627\u0642\u062f\u0627\u0645 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
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    \u06f2. \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0646\u06cc: \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
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    \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u06cc\u06a9 \u0648\u06cc\u0698\u06af\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062f\u0642\u062a \u06f1\u06f0\u06f0\u066a \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u0633\u062a.<\/p>

    \u0627\u0644\u0641) \u0627\u062a\u0635\u0627\u0644 \u062f\u0648\u0637\u0631\u0641\u0647 \u0628\u0647 <\/strong>ERP<\/strong><\/h3>

    \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627\u06cc\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 API \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645 ERP (\u0645\u0627\u0646\u0646\u062f SAP\u060c Oracle \u06cc\u0627 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0648\u062c\u0648\u062f\u06cc) \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u06cc\u062f \u062f\u0648\u0637\u0631\u0641\u0647 \u0628\u0627\u0634\u062f: \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u062f \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u063a\u06cc\u06cc\u0631\u060c \u0622\u0646 \u0631\u0627 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>

    \u0628) \u0642\u0648\u0627\u0646\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0634 \u067e\u0648\u06cc\u0627 (<\/strong>Dynamic Display Rules<\/strong>)<\/strong><\/h3>

    \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u062a\u0646\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0648\u062c\u0648\u062f\u06cc \u0628\u0627\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0627\u0632 \u067e\u06cc\u0634 \u062a\u0639\u0631\u06cc\u0641\u200c\u0634\u062f\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f:<\/p>

    • \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0 \u0639\u062f\u062f:<\/strong> \u0646\u0645\u0627\u06cc\u0634 \u067e\u06cc\u0627\u0645 \u0639\u0627\u062f\u06cc (\u062f\u0631 \u0627\u0646\u0628\u0627\u0631 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a).<\/li>
    • \u06a9\u0645\u062a\u0631 \u0627\u0632 \u06f1\u06f0 \u0639\u062f\u062f:<\/strong> \u0646\u0645\u0627\u06cc\u0634 \u067e\u06cc\u0627\u0645 \u0641\u0648\u0631\u06cc\u062a (\u0641\u0642\u0637 \u06f5 \u0639\u062f\u062f \u0628\u0627\u0642\u06cc \u0645\u0627\u0646\u062f\u0647 – \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f!).<\/li>
    • \u0646\u0627\u0645\u0648\u062c\u0648\u062f:<\/strong> \u0646\u0645\u0627\u06cc\u0634 \u062f\u06a9\u0645\u0647 \u00ab\u0627\u0637\u0644\u0627\u0639\u200c\u0631\u0633\u0627\u0646\u06cc \u0647\u0646\u06af\u0627\u0645 \u0645\u0648\u062c\u0648\u062f \u0634\u062f\u0646\u00bb (\u06a9\u0647 \u062e\u0648\u062f \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062c\u0630\u0628 \u0644\u06cc\u062f \u0627\u0633\u062a).<\/li><\/ul>

      \u062c) \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0645\u0648\u062c\u0648\u062f\u06cc<\/strong><\/h3>

      \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u06a9\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u06cc\u0645\u062a \u0634\u0648\u062f\u060c \u0627\u06cc\u0646 \u0627\u062a\u0635\u0627\u0644 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u067e\u0648\u06cc\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u062c\u0648\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u0646\u06cc\u0632 \u0647\u0645\u0632\u0645\u0627\u0646 \u0648 \u062f\u0642\u06cc\u0642\u0627\u064b \u062f\u0631 \u0647\u0645\u0627\u0646 \u0644\u062d\u0638\u0647 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0634\u0648\u0646\u062f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
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      \u06f3. \u0633\u0646\u0627\u0631\u06cc\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc B2B \u0648 B2C<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
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      \u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062f\u0648 \u0646\u0648\u0639 \u0641\u0631\u0648\u0634 \u0628\u0633\u06cc\u0627\u0631 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>

      \u0627\u0644\u0641) \u062f\u0631 \u0641\u0631\u0648\u0634 <\/strong>B2B<\/strong> (\u0639\u0645\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u06cc)<\/strong><\/h3>
      • \u0648\u0642\u062a\u06cc \u06cc\u06a9 \u062a\u0648\u0632\u06cc\u0639\u200c\u06a9\u0646\u0646\u062f\u0647 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f \u06a9\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u067e\u0631\u062a\u0642\u0627\u0636\u0627 \u062f\u0631 \u0627\u0646\u0628\u0627\u0631 \u0645\u0631\u06a9\u0632\u06cc \u06a9\u0645 \u0627\u0633\u062a\u060c \u0633\u0631\u06cc\u0639\u0627\u064b \u0633\u0641\u0627\u0631\u0634 \u0639\u0645\u062f\u0647 \u062e\u0648\u062f \u0631\u0627 \u062b\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0632 \u0641\u0631\u0635\u062a \u0628\u0627\u0632\u0627\u0631 \u0639\u0642\u0628 \u0646\u0645\u0627\u0646\u062f.<\/li><\/ul>

        \u0628) \u062f\u0631 \u0641\u0631\u0648\u0634 <\/strong>B2C<\/strong> (\u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u06cc)<\/strong><\/h3>
        • \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f \u06a9\u0647 \u0645\u062f\u0644 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644\u0634 \u0627\u0633\u062a\u060c \u062a\u0646\u0647\u0627 \u062f\u0631 \u062f\u0648 \u0631\u0646\u06af \u062e\u0627\u0635 \u0645\u0648\u062c\u0648\u062f \u0627\u0633\u062a \u0648 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u06a9\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0642\u062f\u0627\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
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          \u06a9\u0644\u0627\u0645 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u06a9\u0645\u0628\u0648\u062f \u0648 \u0641\u0648\u0631\u06cc\u062a\u060c \u062f\u06cc\u06af\u0631 \u062a\u0646\u0647\u0627 \u0645\u062d\u062f\u0648\u062f \u0628\u0647 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0646\u06cc\u0633\u062a. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc (ERP)\u060c \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u0631\u0627 \u0628\u0647 \u067e\u0644\u062a\u0641\u0631\u0645 \u0646\u0645\u0627\u06cc\u0634 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0642\u06cc\u0642 \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u06cc\u0627 \u0642\u0627\u0628\u0644 \u0627\u0631\u0627\u0626\u0647\u060c \u0634\u0645\u0627 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0634\u0641\u0627\u0641\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0627\u0648 \u0631\u0627 \u062a\u0631\u063a\u06cc\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0647\u0645\u0627\u0646 \u0644\u062d\u0638\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u062e\u0631\u06cc\u062f \u0628\u06af\u06cc\u0631\u062f. \u0627\u06cc\u0646 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646\u060c \u0645\u0624\u062b\u0631\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0648 \u062d\u062f\u0627\u06a9\u062b\u0631 \u06a9\u0631\u062f\u0646 \u0633\u0648\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u06af\u06cc\u0632\u0647 \u0641\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u0648\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u062d\u0631\u06a9\u200c\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634\u060c \u062d\u0633 \u06a9\u0645\u0628\u0648\u062f (Scarcity) \u0648 \u0641\u0648\u0631\u06cc\u062a (Urgency) \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u067e\u0631\u0637\u0631\u0641\u062f\u0627\u0631 \u0628\u0647 \u0632\u0648\u062f\u06cc \u062a\u0645\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u0631\u06cc\u062f \u0627\u0648 \u0628\u0647 \u0634\u062f\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062d\u0631\u06a9\u200c\u0647\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u0627\u0639\u0645\u0627\u0644 \u0634\u0648\u0646\u062f. \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u06cc\u0627 \u0642\u0627\u0628\u0644 \u0627\u0631\u0627\u0626\u0647 \u0648 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0622\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 ERP (\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0645\u0646\u0627\u0628\u0639 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc)\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0627\u0632 \u06cc\u06a9 \u0633\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0628\u0647 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0641\u0631\u0648\u0634 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u0641\u0648\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (Conversion Rate) \u0631\u0627 \u0628\u0647 \u0634\u06a9\u0644 \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n","protected":false},"author":2,"featured_media":279615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,37,34],"tags":[],"class_list":["post-279613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-catalog","category-business"],"yoast_head":"\n\u0627\u06cc\u062c\u0627\u062f \u0641\u0648\u0631\u06cc\u062a (Urgency) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u062a\u06a9\u0646\u06cc\u06a9 Scarcity - \u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/title>\n<meta name=\"description\" content=\"\u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0647 ERP\u060c \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u06cc\u0645\u061f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062d\u0633 \u06a9\u0645\u0628\u0648\u062f \u0648 \u0641\u0648\u0631\u06cc\u062a (Scarcity) \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0648\u0631\u06cc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lenoos.com\/fa\/wiki\/business\/279613\/scarcity-in-catalogs\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u06cc\u062c\u0627\u062f \u0641\u0648\u0631\u06cc\u062a (Urgency) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u0648\u0627\u0642\u0639\u06cc \u0648 \u062a\u06a9\u0646\u06cc\u06a9 Scarcity\" \/>\n<meta property=\"og:description\" content=\"\u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0647 ERP\u060c \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u06cc\u0645\u061f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062d\u0633 \u06a9\u0645\u0628\u0648\u062f \u0648 \u0641\u0648\u0631\u06cc\u062a (Scarcity) \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0648\u0631\u06cc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenoos.com\/fa\/wiki\/business\/279613\/scarcity-in-catalogs\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-17T07:37:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-17T10:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lenoos.com\/wp-content\/uploads\/2026\/05\/scarcity-in-catalogs.webp\" 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Scarcity\",\"datePublished\":\"2026-05-17T07:37:02+00:00\",\"dateModified\":\"2026-05-17T10:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/wiki\\\/business\\\/279613\\\/scarcity-in-catalogs\\\/\"},\"wordCount\":32,\"publisher\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/fa\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/wiki\\\/business\\\/279613\\\/scarcity-in-catalogs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenoos.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/scarcity-in-catalogs.webp\",\"articleSection\":[\"\u062a\u0645\u0627\u0645 \u0645\u0637\u0627\u0644\u0628\",\"\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\",\"\u06a9\u0633\u0628 \u0648 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\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/fa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/wiki\\\/business\\\/279613\\\/scarcity-in-catalogs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lenoos.com\\\/wiki\\\/business\\\/279613\\\/scarcity-in-catalogs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lenoos.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/scarcity-in-catalogs.webp\",\"datePublished\":\"2026-05-17T07:37:02+00:00\",\"dateModified\":\"2026-05-17T10:36:28+00:00\",\"description\":\"\u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0647 ERP\u060c \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 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