{"id":284616,"date":"2026-09-19T12:37:41","date_gmt":"2026-09-19T09:07:41","guid":{"rendered":"https:\/\/lenoos.com\/?p=284616"},"modified":"2026-09-19T12:54:42","modified_gmt":"2026-09-19T09:24:42","slug":"smart-catalog-content-marketing","status":"publish","type":"post","link":"https:\/\/lenoos.com\/fa\/wiki\/catalog\/digital-catalog\/284616\/smart-catalog-content-marketing\/","title":{"rendered":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f (Smart Catalog) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6"},"content":{"rendered":"\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a\u061f (\u062a\u0639\u0631\u06cc\u0641 \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0646\u06cc\u0627\u062f\u06cc\u0646)<\/strong><\/h2>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u06cc\u06a9 \u0633\u0646\u062f HTML5 \u06cc\u0627 \u0648\u0628\u200c\u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062c\u0627\u06cc \u0630\u062e\u06cc\u0631\u0647 \u0645\u062d\u062a\u0648\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u06cc\u0633\u062a\u0627\u060c \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u067e\u0648\u06cc\u0627 \u0648 \u0642\u0627\u0628\u0644 \u062a\u0639\u0627\u0645\u0644 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\n\n\n

\u062a\u0641\u0627\u0648\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627<\/strong> PDF<\/strong> \u06cc\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0686\u0627\u067e\u06cc<\/strong><\/h3>\n\n\n\n
\u0648\u06cc\u0698\u06af\u06cc<\/strong><\/td>\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/strong><\/td>PDF\/<\/strong>\u0686\u0627\u067e\u06cc<\/strong><\/td><\/tr><\/thead>
\u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc<\/strong><\/td>\u06a9\u0627\u0645\u0644 (Analytics\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0644\u06cc\u06a9 \u0648 \u062a\u0648\u0631\u0642 {\u06f1} {\u06f2}<\/sup>)<\/td>\u0635\u0641\u0631<\/td><\/tr>
\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u062a\u0648\u0627<\/strong><\/td>Real-time (\u0644\u062d\u0638\u0647\u200c\u0627\u06cc) \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631 {\u06f3} <\/sup>)<\/td>\u062f\u0633\u062a\u06cc \u0648 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062c\u062f\u062f<\/td><\/tr>
\u062a\u0639\u0627\u0645\u0644\u200c\u067e\u0630\u06cc\u0631\u06cc<\/strong><\/td>\u062a\u0639\u0628\u06cc\u0647 \u0648\u06cc\u062f\u0626\u0648\u060c \u0641\u0631\u0645 \u0644\u06cc\u062f\u060c \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc {\u06f4} {\u06f5}<\/sup><\/td>\u0627\u06cc\u0633\u062a\u0627 \u0648 \u0641\u0642\u0637 \u0645\u062a\u0646\/\u0639\u06a9\u0633<\/td><\/tr>
\u0633\u0626\u0648<\/strong><\/td>\u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u06a9\u0627\u0645\u0644 \u062f\u0631 \u06af\u0648\u06af\u0644 {\u06f6}<\/sup><\/td>\u0628\u0633\u06cc\u0627\u0631 \u0645\u062d\u062f\u0648\u062f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u06f1) \u0686\u06af\u0648\u0646\u06af\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062a\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0648 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u062c\u062f\u06cc\u062f <\/a><\/em><\/p>\n\n\n\n

\u06f2) \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0686\u06af\u0648\u0646\u0647 \u0639\u0644\u0627\u0642\u0647 \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0631\u0635\u062f \u06a9\u0646\u06cc\u0645\u061f<\/a><\/em><\/p>\n\n\n\n

\u06f3) \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 API: \u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc ERP\u060c CRM \u0648 E-commerce<\/a><\/em><\/p>\n\n\n\n

\u06f4) \u0647\u0627\u06cc\u067e\u0631-\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0622\u06cc\u0646\u062f\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u0648 \u0641\u0631\u0648\u0634<\/a><\/em><\/p>\n\n\n\n

\u06f5) \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af: \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0636\u0639\u06cc\u0641<\/a><\/em><\/p>\n\n\n\n

\u06f6) \u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u0646\u0647\u0627\u06cc\u06cc \u0633\u0626\u0648 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644: \u06f2\u06f5 \u06af\u0627\u0645 \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644<\/a><\/em><\/p>\n\n\n\n

\u0642\u0644\u0628 \u062a\u067e\u0646\u062f\u0647: \u062a\u0639\u0627\u0645\u0644\u200c\u067e\u0630\u06cc\u0631\u06cc (Engagement)<\/strong><\/h3>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u062a\u0639\u0627\u0645\u0644 \u0648\u0627 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0646 \u0639\u0646\u0627\u0635\u0631 \u0641\u0639\u0627\u0644 \u0645\u0627\u0646\u0646\u062f \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0627\u0642\u062f\u0627\u0645 (CTA)\u060c \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0644\u06cc\u062f \u0648 \u062f\u0645\u0648\u0647\u0627\u06cc \u0648\u06cc\u062f\u0626\u0648\u06cc\u06cc \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u0633\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. {\u06f7}<\/sup><\/p>\n\n\n\n

\u06f7) \u06af\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f B2B \u0648 \u0645\u062d\u062f\u0648\u062f\u0633\u0627\u0632\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062d\u0633\u0627\u0633<\/em><\/a><\/p>\n\n\n\n

\u0645\u0632\u0627\u06cc\u0627\u06cc \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/strong> B2B<\/strong><\/h2>\n\n\n\n

\u062f\u0631 \u0641\u0636\u0627\u06cc \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n

\u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u062a\u0633\u0647\u06cc\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634<\/strong><\/h3>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0642\u06cc\u0642 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0645\u062d\u062a\u0648\u0627\u060c \u0627\u0632 \u0627\u0628\u0647\u0627\u0645 \u0645\u0634\u062a\u0631\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u06cc RFP\/RFQ (\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0642\u06cc\u0645\u062a) \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f \u0648 \u0632\u0645\u0627\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0631\u0627 \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. {\u06f8}<\/sup><\/p>\n\n\n\n

\u06f8) \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0642\u06cc\u0645\u062a (RFQ) \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0641\u0631\u0648\u0634 B2B<\/a><\/em><\/p>\n\n\n\n

\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0627\u0644\u0627 (Scalable Personalization)<\/strong><\/h3>\n\n\n\n

\u0642\u0627\u0628\u0644\u06cc\u062a \u0646\u0645\u0627\u06cc\u0634 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u06cc\u0627 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0647\u0648\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc (\u0628\u0639\u062f \u0627\u0632 \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645)\u060c \u062f\u0631 \u0645\u0639\u0627\u0645\u0644\u0627\u062a B2B \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u062f\u0631 \u0648\u0642\u062a \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0648 \u062c\u0644\u0628 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. {\u06f9} {\u06f1\u06f0}<\/sup><\/p>\n\n\n\n

\u06f9) \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc: \u0622\u06cc\u0646\u062f\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u0648 \u0647\u0627\u06cc\u067e\u0631-\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/em><\/a><\/p>\n\n\n\n

\u06f1\u06f0) \u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0647 CRM<\/em><\/a><\/p>\n\n\n\n

\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (RFQ\/RFP)<\/strong><\/h3>\n\n\n\n

\u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 CRM\u060c \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0642\u06cc\u0645\u062a \u0631\u0627 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u062b\u0628\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0631\u0627 \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f. {\u06f1\u06f1}<\/sup><\/p>\n\n\n\n

\u06f1\u06f1) \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f B2B \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/a><\/em><\/p>\n\n\n\n

\u0646\u0642\u0634 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0633\u0626\u0648 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0633\u0627\u06cc\u062a<\/strong><\/h2>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06cc\u06a9 \u0645\u0631\u06a9\u0632 \u0642\u0648\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/p>\n\n\n\n

\u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u0645\u062d\u062a\u0648\u0627 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 (Content Indexing)<\/strong><\/h3>\n\n\n\n

\u0628\u0631\u062e\u0644\u0627\u0641 PDF\u0647\u0627\u060c \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0645\u0627\u0645 \u0645\u062a\u0646\u060c \u062a\u0635\u0627\u0648\u06cc\u0631 (Alt Text)\u060c \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0641\u0646\u06cc \u062f\u0631\u0648\u0646 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0631\u0627 \u06a9\u0631\u0627\u0648\u0644 (Crawl) \u06a9\u0631\u062f\u0647 \u0648 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u06a9\u0646\u0646\u062f. {\u06f1\u06f2}<\/sup><\/p>\n\n\n\n

\u06f1\u06f2) \u0686\u06a9\u200c\u0644\u06cc\u0633\u062a \u0633\u0626\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/a><\/em><\/p>\n\n\n\n

\u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0641\u0646\u06cc \u0628\u0631\u0627\u06cc \u0633\u0631\u0639\u062a \u0648 \u067e\u0627\u06cc\u062f\u0627\u0631\u06cc<\/strong><\/h3>\n\n\n\n

\u0633\u0626\u0648 \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0634\u062f\u06cc\u062f\u0627\u064b \u0628\u0647 \u0633\u0631\u0639\u062a \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc CDN \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0641\u0631\u0645\u062a \u062a\u0635\u0627\u0648\u06cc\u0631 (WebP) \u0628\u0631\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc (LCP)\u060c \u062a\u0648\u0633\u0637 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f. {\u06f1\u06f3} {\u06f1\u06f4}<\/sup><\/p>\n\n\n\n

\u06f1\u06f3) CDN \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/em><\/p>\n\n\n\n

\u06f1\u06f4) \u0686\u06a9 \u0644\u06cc\u0633\u062a \u0639\u06a9\u0627\u0633\u06cc \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0627\u0633\u0645\u0627\u0631\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af<\/a><\/em><\/p>\n\n\n\n

\u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0648 \u062f\u0633\u062a\u0631\u0633\u06cc\u200c\u067e\u0630\u06cc\u0631\u06cc (Accessibility)<\/strong><\/h3>\n\n\n\n

\u06cc\u06a9 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0647\u06cc\u0646\u0647 \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 (Mobile-First) \u0648 \u0631\u0639\u0627\u06cc\u062a \u0627\u0635\u0648\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc\u200c\u067e\u0630\u06cc\u0631\u06cc (WCAG) \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0645\u200c\u062a\u0648\u0627\u0646\u060c \u0646\u0647 \u062a\u0646\u0647\u0627 UX \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0628\u0644\u06a9\u0647 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u0631\u0627 \u062f\u0631 \u0686\u0634\u0645 \u06af\u0648\u06af\u0644 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. {\u06f1\u06f5} {\u06f1\u06f6}<\/sup><\/p>\n\n\n\n

\u06f1\u06f5) \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0633\u0631\u0639\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af<\/a><\/em><\/p>\n\n\n\n

\u06f1\u06f6) \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u0630\u06cc\u0631\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/em><\/p>\n\n\n\n

\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (Data-Driven Decisions)<\/strong><\/h2>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u0627\u0628\u0632\u0627\u0631 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n

\u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u062a\u0648\u0631\u0642 (Product Analytics)<\/strong><\/h3>\n\n\n\n

\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u062f\u0631 \u0635\u0641\u062d\u0627\u062a\u060c \u0646\u0631\u062e \u062a\u0648\u0631\u0642\u060c \u0648 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u062e\u0627\u0635\u060c \u0628\u0647 \u062a\u06cc\u0645 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0646\u0634\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u06a9\u0634\u0641 \u06a9\u0646\u062f. {\u06f1\u06f7}<\/sup><\/p>\n\n\n\n

\u06f1\u06f7) \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/em><\/p>\n\n\n\n

\u062a\u0631\u0633\u06cc\u0645 \u0645\u0633\u06cc\u0631 \u0633\u0641\u0631 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06af\u0644\u0648\u06af\u0627\u0647\u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n

\u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0633\u06cc\u0631 (User Journey Mapping)\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0644\u0627\u06cc\u0648\u062a \u06cc\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0628\u062f\u06cc\u0644\u060c \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0631\u062f. {\u06f1\u06f8}<\/sup><\/p>\n\n\n\n

\u06f1\u06f8) \u0642\u06cc\u0641 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f <\/em><\/a><\/p>\n\n\n\n

\u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634 \u062a\u062c\u0627\u0631\u06cc (BI)<\/strong><\/h3>\n\n\n\n

\u0628\u0631\u0627\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u062f\u0647\u06cc \u062f\u0631 \u0633\u0637\u062d \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Power BI \u0645\u062a\u0635\u0644 \u0634\u0648\u0646\u062f \u062a\u0627 ROI \u0645\u062d\u062a\u0648\u0627 \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0631 \u0641\u0631\u0648\u0634 \u0646\u0647\u0627\u06cc\u06cc \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0634\u0648\u062f. {\u06f1\u06f9}<\/sup><\/p>\n\n\n\n

\u06f1\u06f9<\/a><\/em>) \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0628\u0627 \u0647\u0648\u0634 \u062a\u062c\u0627\u0631\u06cc<\/a><\/em><\/p>\n\n\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af<\/strong><\/h2>\n\n\n\n

\u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<\/p>\n\n\n\n

Workflow<\/strong> \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0648 \u06a9\u0646\u062a\u0631\u0644 \u0646\u0633\u062e\u0647<\/strong><\/h3>\n\n\n\n

\u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639\u200c\u0634\u062f\u0647\u060c \u0628\u0627\u06cc\u062f \u0646\u0642\u0634\u200c\u0647\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc (Contributor, Reviewer, Publisher) \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0623\u06cc\u06cc\u062f \u0686\u0646\u062f\u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u063a\u0644\u0637 \u062a\u0639\u0631\u06cc\u0641 \u0634\u0648\u062f. {\u06f2\u06f0}<\/sup><\/p>\n\n\n\n

\u06f2\u06f0) \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0641\u0631\u0648\u0634<\/a><\/em><\/p>\n\n\n\n

\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0686\u0631\u062e\u0647\u200c\u0627\u06cc \u0648 \u0641\u0635\u0644\u06cc<\/strong><\/h3>\n\n\n\n

\u0642\u0627\u0628\u0644\u06cc\u062a \u06a9\u0644\u0648\u0646 \u06a9\u0631\u062f\u0646 \u0648 \u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc \u0627\u0646\u062a\u0634\u0627\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u0648\u0642\u062a \u0641\u0631\u0648\u0634\u060c \u0628\u062f\u0648\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0646\u0633\u062e\u0647 \u0627\u0635\u0644\u06cc\u060c \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u0632\u0631\u06af \u0627\u0633\u062a. {\u06f2\u06f1}<\/sup><\/p>\n\n\n\n

\u06f2\u06f1) \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0635\u0644\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/a><\/em><\/p>\n\n\n\n

\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0641\u0631\u0648\u0634<\/strong><\/h3>\n\n\n\n

\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u0633\u0641\u0627\u0631\u0634\u06cc\u060c \u0627\u0645\u06a9\u0627\u0646 \u062a\u062e\u0635\u06cc\u0635 \u062f\u0642\u06cc\u0642 \u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u06cc\u062f\u0647\u0627 \u0648 \u0641\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0646\u0647\u0627\u06cc\u06cc \u0628\u0647 \u0647\u0631 \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0648\u0627\u0628\u0633\u062a\u0647 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. {\u06f2\u06f2}<\/sup><\/p>\n\n\n\n

\u06f2\u06f2) \u0631\u062f\u06cc\u0627\u0628\u06cc \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0627\u0633\u0645\u0627\u0631\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af<\/a><\/p>\n\n\n\n

\u06a9\u0644\u0627\u0645 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/strong><\/h2>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u0646\u0647 \u06cc\u06a9 \u0641\u0627\u06cc\u0644\u060c \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u0633 \u0632\u0646\u062f\u0647 \u0648 \u0686\u0646\u062f\u0645\u0646\u0638\u0648\u0631\u0647<\/strong> \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6\u060c \u0628\u0627 \u067e\u0630\u06cc\u0631\u0634 \u0627\u06cc\u0646 \u062d\u0642\u06cc\u0642\u062a \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc\u060c \u067e\u0648\u06cc\u0627 \u0648 \u06a9\u0627\u0645\u0644\u0627\u064b \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u062f\u0627\u062f\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627\u0634\u062f. \u0628\u0627 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0635\u0648\u0644\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0628\u06cc\u200c\u0646\u0638\u06cc\u0631\u06cc \u062f\u0631 \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f \u0648 \u0646\u0647\u0627\u06cc\u062a\u0627\u064b\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u062f.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u06af\u0631 \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0644\u06cc\u0633\u062a \u0642\u06cc\u0645\u062a \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u0645\u0631\u06a9\u0632 \u062a\u0639\u0627\u0645\u0644 (Engagement Hub) \u067e\u0648\u06cc\u0627 \u0648 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u0627\u0633\u062a. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f (\u06cc\u0627 Digital Catalog)\u060c \u062a\u062d\u0648\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0628\u0632\u0627\u0631 \u0633\u0646\u062a\u06cc PDF \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u067e\u0644\u062a\u0641\u0631\u0645 \u0632\u0646\u062f\u0647 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0648 \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627\u060c \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc Pillar \u0627\u0635\u0644\u06cc\u060c \u062a\u0645\u0627\u0645 \u0627\u0628\u0639\u0627\u062f \u0627\u06cc\u0646 \u0641\u0646\u0627\u0648\u0631\u06cc \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f: \u0627\u0632 \u062a\u0639\u0631\u06cc\u0641 \u0622\u0646 \u0648 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc\u0634 \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af\u200c\u0647\u0627\u06cc \u0627\u06cc\u0633\u062a\u0627\u060c \u062a\u0627 \u0646\u0642\u0634 \u062d\u06cc\u0627\u062a\u06cc \u0622\u0646 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u060c \u0633\u0626\u0648 \u0648 \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0641\u0631\u0648\u0634 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u06af\u0633\u062a\u0631\u062f\u0647 \u0628\u0647 \u0645\u0642\u0627\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc (\u06a9\u0644\u0627\u0633\u062a\u0631\u0647\u0627\u06cc) \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u0633\u0627\u06cc\u062a \u0644\u06cc\u0646\u06a9 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u062a\u0627 \u062f\u0627\u0646\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0627\u0645\u0644 \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0646\u062f.<\/p>\n","protected":false},"author":2,"featured_media":284627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":"[]"},"categories":[189,37,34],"tags":[],"class_list":["post-284616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-catalog","category-business"],"yoast_head":"\n\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f (Smart Catalog) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6 - \u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/title>\n<meta name=\"description\" content=\"\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0644\u06cc\u062f\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 PDF \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lenoos.com\/fa\/wiki\/catalog\/digital-catalog\/284616\/smart-catalog-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f (Smart Catalog) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f2\u06f6\" \/>\n<meta property=\"og:description\" content=\"\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0644\u06cc\u062f\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0633\u0626\u0648\u06cc \u0633\u0627\u06cc\u062a \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 PDF \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lenoos.com\/fa\/wiki\/catalog\/digital-catalog\/284616\/smart-catalog-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0644\u0646\u0648\u0633\u060c \u067e\u0644\u062a\u0641\u0631\u0645 \u0647\u0648\u0634\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T09:07:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T09:24:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lenoos.com\/wp-content\/uploads\/2026\/09\/smart-catalog-content-marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\u0644\u0646\u0648\u0633\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0644\u0646\u0648\u0633\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" 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