{"id":285312,"date":"2026-10-10T10:46:06","date_gmt":"2026-10-10T07:16:06","guid":{"rendered":"https:\/\/lenoos.com\/?p=285312"},"modified":"2026-10-10T11:32:36","modified_gmt":"2026-10-10T08:02:36","slug":"b2b-smart-catalog-strategy","status":"publish","type":"post","link":"https:\/\/lenoos.com\/fa\/wiki\/business\/285312\/b2b-smart-catalog-strategy\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f B2B: \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 RFP\u060c \u0644\u06cc\u062f \u062c\u0646\u0631\u06cc\u0634\u0646 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634"},"content":{"rendered":"\n

\u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a (Lead Generation) \u062f\u0631 \u0645\u062d\u06cc\u0637 B2B<\/h2>\n\n\n\n

\u062a\u0645\u0631\u06a9\u0632 \u062f\u0631 B2B \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u062f \u0627\u0633\u062a\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u06a9\u0645\u06cc\u062a.<\/p>\n\n\n\n

\u062c\u0630\u0628 \u0644\u06cc\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0646\u06cc \u0639\u0645\u06cc\u0642<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u062f\u0631 B2B\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0646\u06cc\u060c \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627 \u0648 \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0627\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633\u200c\u067e\u0630\u06cc\u0631 \u0648 \u0642\u0627\u0628\u0644 \u062c\u0633\u062a\u062c\u0648 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\n\n\n

\u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u062c\u0630\u0628 \u0644\u06cc\u062f \u0628\u0627 \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0644\u06cc\u062f \u067e\u06cc\u0686\u06cc\u062f\u0647 (Multi-step forms) \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u200c\u0627\u062d\u0631\u0627\u0632 \u0647\u0648\u06cc\u062a \u0644\u06cc\u062f\u0647\u0627. \u0628\u0647 \u062c\u0627\u06cc \u00ab\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062a\u0645\u0627\u0633\u00bb\u060c \u0627\u0632 \u00ab\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0642\u06cc\u0645\u062a \u0628\u0631\u0627\u06cc \u06f5\u06f0\u06f0 \u0648\u0627\u062d\u062f\u00bb \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u06cc\u062f \u0645\u0634\u062e\u0635 \u0634\u0648\u062f.<\/p>\n\n\n\n

\u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u0646\u0628\u0639 \u0644\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u062f\u0647\u06cc \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0642\u06cc\u0642 \u0627\u0632 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc UTM \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u06a9\u0645\u067e\u06cc\u0646 \u06cc\u0627 \u0646\u0645\u0627\u06cc\u0646\u062f\u0647\u060c \u0644\u06cc\u062f\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a\u200c\u062a\u0631 (\u06a9\u0647 \u0646\u0647\u0627\u06cc\u062a\u0627\u064b \u0628\u0647 \u0641\u0631\u0648\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646\u062f) \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n

\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc (CRM Integration)<\/h2>\n\n\n\n

\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 B2B \u06cc\u0639\u0646\u06cc \u0627\u062d\u062a\u0631\u0627\u0645 \u0628\u0647 \u062a\u0648\u0627\u0641\u0642\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc.<\/p>\n\n\n\n

\u0627\u0631\u0627\u0626\u0647 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc (Tiered and Custom Pricing)<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 ERP \u06cc\u0627 CRM\u060c \u067e\u0633 \u0627\u0632 \u0648\u0631\u0648\u062f (Login) \u0645\u0634\u062a\u0631\u06cc B2B\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u06cc\u060c \u062a\u062e\u0641\u06cc\u0641\u200c\u0647\u0627\u06cc \u062d\u062c\u0645\u06cc \u06cc\u0627 \u0645\u0648\u062c\u0648\u062f\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0622\u0646 \u0645\u0634\u062a\u0631\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n

\u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u0628\u0627 CRM<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0645\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631 (\u062a\u0648\u0631\u0642\u060c \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0648\u06cc\u062f\u0626\u0648\u060c \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0634\u062e\u0635\u0627\u062a) \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0627\u0648 \u062f\u0631 CRM \u0645\u0646\u062a\u0642\u0644 \u0634\u0648\u062f \u062a\u0627 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n

\u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u06cc\u06a9 \u0628\u0647 \u06cc\u06a9<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0627\u0632 \u0635\u0641\u062d\u0627\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af (\u0645\u062b\u0644\u0627\u064b \u0628\u062f\u0648\u0646 \u0642\u06cc\u0645\u062a \u0639\u0645\u0648\u0645\u06cc) \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0627\u0635 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0646\u0646\u062f \u062a\u0627 \u06af\u0641\u062a\u06af\u0648 \u0631\u0627 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u200c\u062a\u0631 \u067e\u06cc\u0634 \u0628\u0628\u0631\u0646\u062f.<\/p>\n\n\n\n

\n

\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/strong><\/p>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0633\u0626\u0648: \u0686\u06af\u0648\u0646\u0647 \u0646\u0634\u0631\u06cc\u0647 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0631 \u0635\u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u061f<\/a><\/p>\n\n\n\n

\u06af\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u062a\u0648\u0644\u06cc\u062f \u0644\u06cc\u062f B2B \u0648 \u0645\u062d\u062f\u0648\u062f\u0633\u0627\u0632\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062d\u0633\u0627\u0633<\/a><\/p>\n\n\n\n

\u0627\u0631\u0633\u0627\u0644 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0648\u0627\u062a\u0633\u0627\u067e \u0648 \u067e\u06cc\u0627\u0645\u200c\u0631\u0633\u0627\u0646\u200c\u0647\u0627: \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639 \u0628\u0647\u06cc\u0646\u0647<\/a><\/p>\n\n\n\n

\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 (Affiliate) \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0631\u062f\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0641\u0631\u0648\u0634<\/a><\/p>\n\n\n\n

\u0647\u0627\u06cc\u067e\u0631-\u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0622\u06cc\u0646\u062f\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc \u0648 \u0641\u0631\u0648\u0634<\/a><\/p>\n<\/div>\n\n\n\n

\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc RFP \u0648 RFQ<\/h2>\n\n\n\n

\u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0631\u0633\u0645\u06cc (Proposal).<\/p>\n\n\n\n

\u0645\u0627\u0698\u0648\u0644 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u067e\u06cc\u0634\u200c\u0641\u0627\u06a9\u062a\u0648\u0631 (RFQ\/RFP Automation)<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0627\u0645\u06a9\u0627\u0646 \u0627\u0641\u0632\u0648\u062f\u0646 \u0686\u0646\u062f\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u06cc\u06a9 \u0633\u0628\u062f \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u060c \u062a\u06a9\u0645\u06cc\u0644 \u0645\u0634\u062e\u0635\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 (\u0645\u062b\u0644\u0627\u064b \u062d\u062c\u0645 \u0633\u0641\u0627\u0631\u0634\u060c \u062a\u0627\u0631\u06cc\u062e \u062a\u062d\u0648\u06cc\u0644) \u0648 \u0627\u0631\u0633\u0627\u0644 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0622\u0646 \u0628\u0647 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u062a\u062f\u0627\u0631\u06a9\u0627\u062a.<\/p>\n\n\n\n

\u062a\u0648\u0644\u06cc\u062f \u0627\u0633\u0646\u0627\u062f \u0641\u0631\u0648\u0634 \u0631\u0633\u0645\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u0648\u0644\u06cc\u062f \u062e\u0648\u062f\u06a9\u0627\u0631 \u06cc\u06a9 \u0633\u0646\u062f PDF \u062d\u0631\u0641\u0647\u200c\u0627\u06cc (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0642\u06cc\u0645\u062a \u06cc\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0646\u062a\u062e\u0628) \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0646\u062a\u062e\u0627\u0628\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af.<\/p>\n\n\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a Workflow \u0628\u0631\u0627\u06cc \u062a\u0623\u06cc\u06cc\u062f \u062f\u0627\u062e\u0644\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0647\u0631 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u0623\u06cc\u06cc\u062f \u062f\u0627\u062e\u0644\u06cc (Workflow) \u0639\u0628\u0648\u0631 \u06a9\u0646\u062f \u062a\u0627 \u0642\u06cc\u0645\u062a \u0646\u0647\u0627\u06cc\u06cc \u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631 \u0645\u0627\u0644\u06cc \u062a\u0623\u06cc\u06cc\u062f \u0634\u0648\u062f.<\/p>\n\n\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0648 \u062f\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/h2>\n\n\n\n

\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u0627\u0646 \u0641\u0631\u0648\u0634 \u062a\u0648\u0632\u06cc\u0639 \u0634\u062f\u0647.<\/p>\n\n\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0642\u0634<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u062a\u0639\u06cc\u06cc\u0646 \u062f\u0633\u062a\u0631\u0633\u06cc\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u0641\u0631\u0648\u0634\u060c \u0645\u062f\u06cc\u0631 \u0645\u0646\u0637\u0642\u0647\u060c \u06cc\u0627 \u0634\u0631\u06cc\u06a9 \u062a\u062c\u0627\u0631\u06cc \u062a\u0627 \u0641\u0642\u0637 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0634\u063a\u0644\u0634\u0627\u0646 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a\u060c \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n\n\n\n

\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc Real-time (\u0644\u062d\u0638\u0647\u200c\u0627\u06cc) \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0628\u0627 \u0627\u062a\u0635\u0627\u0644 API \u0628\u0647 ERP\u060c \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062f\u0631 \u0644\u062d\u0638\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u0627\u0646\u0628\u0627\u0631 \u0648 \u0622\u062e\u0631\u06cc\u0646 \u0642\u06cc\u0645\u062a \u0631\u0627 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0646\u062f \u0648 \u0627\u0632 \u062e\u0637\u0627\u06cc \u0646\u0627\u0634\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0646\u0633\u0648\u062e \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0634\u0648\u062f.<\/p>\n\n\n\n

\u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 B2B<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9: \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 User Journey Mapping \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u060c \u0628\u0647 \u0686\u0647 \u062a\u0631\u062a\u06cc\u0628 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u06a9\u062f\u0627\u0645 \u0628\u062e\u0634\u200c\u0647\u0627 (\u0645\u062b\u0644\u0627\u064b \u06af\u0648\u0627\u0647\u06cc\u0646\u0627\u0645\u0647\u200c\u0647\u0627) \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0648\u062c\u0647 \u0631\u0627 \u062c\u0644\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n

\n

\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/strong><\/p>\n\n\n\n

\u062a\u0628\u062f\u06cc\u0644 \u0641\u0627\u06cc\u0644 PDF \u0633\u0646\u06af\u06cc\u0646 \u0628\u0647 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u06f5 \u06af\u0627\u0645 (\u0622\u0645\u0648\u0632\u0634 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc)<\/a><\/p>\n\n\n\n

\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0642\u06cc\u0645\u062a (RFQ) \u0628\u0627 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0641\u0631\u0648\u0634 B2B<\/a><\/p>\n\n\n\n

\u0645\u062f\u06cc\u0631\u06cc\u062a Workflow \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062a\u0648\u0632\u06cc\u0639 \u0634\u062f\u0647 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/a><\/p>\n\n\n\n

\u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc API \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0647\u0645\u06af\u0627\u0645\u200c\u0633\u0627\u0632\u06cc Real-time \u0628\u0627 ERP \u0648 E-commerce<\/a><\/p>\n\n\n\n

\u062a\u062d\u0644\u06cc\u0644 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 (User Journey) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u062a\u0631\u06a9 \u0645\u0634\u062a\u0631\u06cc<\/a><\/p>\n<\/div>\n\n\n\n

\u06a9\u0644\u0627\u0645 \u067e\u0627\u06cc\u0627\u0646\u06cc (Conclusion)<\/h2>\n\n\n\n

\u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u062f\u0631 \u0641\u0636\u0627\u06cc B2B\u060c \u062f\u06cc\u06af\u0631 \u06cc\u06a9 \u0633\u0646\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u06cc\u06a9 (PIM) \u0627\u0628\u0632\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062d\u0635\u0648\u0644  \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u0648 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u0646\u06cc\u0631\u0648\u06cc \u0641\u0631\u0648\u0634 \u0627\u0633\u062a. \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0642\u06cc\u0645\u062a\u060c \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0627 CRM\/ERP \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 RFP\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc B2B \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u06a9\u0648\u062a\u0627\u0647 \u06a9\u0631\u062f\u0647\u060c \u062f\u0642\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f \u0648 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0633\u0637\u062d \u0628\u0627\u0644\u0627 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062a\u062d\u0648\u0644\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u0645\u0631\u06a9\u0632 \u0633\u0648\u062f\u0622\u0648\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0641\u0631\u0648\u0634 B2B \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u060c \u0637\u0648\u0644\u0627\u0646\u06cc\u200c\u0645\u062f\u062a \u0648 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u062d\u06cc\u0637\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u06cc\u06af\u0631 \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0646\u0645\u0627\u06cc\u0634 \u0639\u0645\u0648\u0645\u06cc \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u06cc\u06a9 \u067e\u0648\u0631\u062a\u0627\u0644 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u06cc\u06a9 \u062a\u062c\u0627\u0631\u06cc \u0627\u0633\u062a. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u0627\u06cc \u0646\u0638\u06cc\u0631 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0642\u06cc\u0645\u062a\u060c \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0631\u0633\u0645\u06cc (RFP\/RFQ) \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc CRM\u060c \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631 \u0645\u0631\u06a9\u0632\u06cc \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0641\u0631\u0648\u0634 B2B \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u067e\u06cc\u0644\u0627\u0631\u060c \u06cc\u06a9 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc 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