{"id":285828,"date":"2026-10-26T10:21:47","date_gmt":"2026-10-26T06:51:47","guid":{"rendered":"https:\/\/lenoos.com\/?p=285828"},"modified":"2026-10-26T10:21:53","modified_gmt":"2026-10-26T06:51:53","slug":"smart-catalog-local-seo","status":"publish","type":"post","link":"https:\/\/lenoos.com\/fa\/wiki\/business\/285828\/smart-catalog-local-seo\/","title":{"rendered":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u06cc\u0642 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc (Local SEO) \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u062a\u0642\u0648\u06cc\u062a \u0634\u0639\u0628 \u0648 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u200c\u0647\u0627"},"content":{"rendered":"\n

\u06f1. \u062f\u0644\u06cc\u0644 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0631\u06a9\u0632\u06cc<\/h2>\n\n\n\n

\u0627\u0647\u0645\u06cc\u062a \u0627\u062a\u0635\u0627\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0647 \u0645\u062d\u0644 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u062e\u062f\u0645\u0627\u062a.<\/p>\n\n\n\n

\u06f1.\u06f1. \u0633\u0646\u0627\u0631\u06cc\u0648\u06cc B2B \u0645\u062d\u0644\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc B2B \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f (\u0645\u062b\u0644\u0627\u064b \u00ab\u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u067e\u0645\u067e \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646\u00bb). \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627\u06cc\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u00ab\u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0646\u06cc\u00bb<\/strong> \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u062f\u0631 \u0647\u0631 \u0635\u0641\u062d\u0647\u200c\u06cc \u0645\u062d\u0644\u06cc \u0639\u0645\u0644 \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u06f1.\u06f2. \u0686\u0627\u0644\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u0646\u0627\u0642\u0636 (NAP)<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0646\u0627\u0645\u060c \u0622\u062f\u0631\u0633 \u0648 \u0634\u0645\u0627\u0631\u0647 \u062a\u0644\u0641\u0646 (NAP) \u0647\u0631 \u0634\u0639\u0628\u0647 \u0628\u0627\u06cc\u062f \u062f\u0631 \u062a\u0645\u0627\u0645 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627 (\u0627\u0632 GMB \u062a\u0627 \u0635\u0641\u062d\u0647 \u00ab\u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0627\u00bb) \u06a9\u0627\u0645\u0644\u0627\u064b \u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0627\u0634\u062f. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0631\u06a9\u0632\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0631\u062c\u0639 \u0627\u0635\u0644\u06cc<\/strong> Source of Truth)<\/strong>) \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0644 \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u06f1.\u06f3. \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u0627\u0644\u0627\u062a\u0631 \u062f\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u06a9\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0646\u06cc\u062a \u062e\u0631\u06cc\u062f \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f. \u0627\u0631\u0627\u0626\u0647 \u0633\u0631\u06cc\u0639 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0644\u062d\u0638\u0647 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u062d\u0644\u06cc\u060c \u0634\u0627\u0646\u0633 \u062a\u0628\u062f\u06cc\u0644 \u0631\u0627 \u0628\u0647 \u0634\u062f\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\n\n\n

\u06f2. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0641\u0646\u06cc \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af<\/h2>\n\n\n\n

\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0627\u062e\u062a\u0627\u0631 \u062f\u0627\u062f\u0647 \u0648 Google My Business.<\/p>\n\n\n\n

\u06f2.\u06f1. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0627\u062e\u062a\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u06cc LocalBusiness<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc Schema Markup \u0627\u0632 \u0646\u0648\u0639 LocalBusiness \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645 \u0635\u0641\u062d\u0627\u062a \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u200c\u0647\u0627 \u06cc\u0627 \u0635\u0641\u062d\u0627\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u0645\u062d\u0644\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0622\u062f\u0631\u0633\u060c \u0633\u0627\u0639\u062a \u06a9\u0627\u0631\u06cc \u0648 \u0646\u0648\u0639 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u062d\u0644\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u06f2.\u06f2. \u0627\u062f\u063a\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u0631 Google My Business<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0648 \u0648\u06cc\u062f\u0626\u0648\u0647\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062f\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 GMB \u0647\u0631 \u0634\u0639\u0628\u0647. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0644\u06cc\u0646\u06a9 \u062f\u0627\u062f\u0646 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc GMB \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u062e\u0627\u0635 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af.<\/p>\n\n\n\n

\u06f2.\u06f3. \u0635\u0641\u062d\u0627\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u0645\u062d\u0644\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc (Local Landing Pages)<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0633\u0631\u06cc \u0635\u0641\u062d\u0627\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u0645\u062c\u0632\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u067e\u0648\u06cc\u0627 (\u0627\u0632 \u0637\u0631\u06cc\u0642 API) \u0627\u0632 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0631\u06a9\u0632\u06cc \u06a9\u0634\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0634\u0627\u0645\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0648\u0645\u06cc (\u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u060c \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0644\u06cc\u060c \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u0637\u0642\u0647\u200c\u0627\u06cc) \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n

\n

\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/strong><\/p>\n\n\n\n

\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f B2B: \u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 RFP\u060c \u0644\u06cc\u062f \u062c\u0646\u0631\u06cc\u0634\u0646 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634<\/a><\/p>\n\n\n\n

\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062d\u0635\u0648\u0644 (PIM) \u0648 \u0646\u0642\u0634 \u0622\u0646 \u062f\u0631 \u062a\u0636\u0645\u06cc\u0646 \u0635\u062d\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/a><\/p>\n\n\n\n

\u06f1\u06f5 \u062a\u06a9\u0646\u06cc\u06a9 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 CRO \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0641\u0631\u0648\u0634 \u0627\u0632 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f<\/a><\/p>\n\n\n\n

\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0633\u0626\u0648 \u0648 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0641\u0646\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0628\u0647\u0628\u0648\u062f Core Web Vitals<\/a><\/p>\n<\/div>\n\n\n\n

\u06f3. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647<\/h2>\n\n\n\n

\u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0646\u0637\u0642\u0647 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u062e\u0627\u0635 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n

\u06f3.\u06f1. \u0645\u0648\u062c\u0648\u062f\u06cc \u0648 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0646\u0637\u0642\u0647\u200c\u0627\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u06af\u0631 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u06cc\u0627 \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u06a9\u0627\u0646\u06cc \u06a9\u0627\u0631\u0628\u0631 (IP \u06cc\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0633\u062a\u06cc)\u060c \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n

\u06f3.\u06f2. \u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0636\u06cc\u062d\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u0641\u0632\u0648\u062f\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u0646\u06cc \u06a9\u0648\u062a\u0627\u0647 (\u0645\u062b\u0644\u0627\u064b \u0646\u0638\u0631\u0627\u062a \u0645\u062d\u0644\u06cc\u060c \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645\u200c\u0634\u062f\u0647 \u062f\u0631 \u0622\u0646 \u0634\u0647\u0631) \u0628\u0647 \u0635\u0641\u062d\u0647 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af\u060c \u062a\u0627 \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc \u062a\u0642\u0648\u06cc\u062a \u0634\u0648\u062f.<\/p>\n\n\n\n

\u06f3.\u06f3. \u0646\u0638\u0631\u0627\u062a \u0645\u062d\u0644\u06cc \u0648 \u0627\u062b\u0628\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u062a\u0634\u0648\u06cc\u0642 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u062d\u0644\u06cc \u0628\u0647 \u0627\u0631\u0633\u0627\u0644 \u0646\u0638\u0631 \u062f\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 GMB \u06cc\u0627 \u062f\u0631 \u062e\u0648\u062f \u0635\u0641\u062d\u0627\u062a \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0622\u0646 \u0634\u0639\u0628\u0647. \u0646\u0638\u0631\u0627\u062a \u0645\u062d\u0644\u06cc\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u0648\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u062f\u0631 Local SEO \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n

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\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0645\u0627\u0646\u0646\u062f \u0644\u0646\u0648\u0633 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u00ab\u0646\u0642\u0644 \u0642\u0648\u0644\u200c\u0647\u0627\u00bb (Citations) \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a NAP \u062f\u0631 \u062a\u0645\u0627\u0645 \u062f\u0627\u06cc\u0631\u06a9\u062a\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0644\u06cc (\u0645\u062b\u0644 \u06cc\u0644\u0648\u067e\u06cc\u062c\u0632 \u0645\u062d\u0644\u06cc) \u06cc\u06a9\u0633\u0627\u0646 \u0648 \u062f\u0642\u06cc\u0642 \u0627\u0633\u062a.<\/p>\n\n\n\n

\u06f4.\u06f3. \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627\u06cc \u0645\u062d\u0644\u06cc<\/h3>\n\n\n\n

\u062a\u06a9\u0646\u06cc\u06a9:<\/strong> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0628\u0631\u0627\u06cc \u062a\u0641\u06a9\u06cc\u06a9 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc CTA\u200c\u0647\u0627\u06cc \u0645\u062d\u0644\u06cc (\u0645\u062b\u0644\u0627\u064b \u00ab\u062a\u0645\u0627\u0633 \u0628\u0627 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u0645\u0634\u0647\u062f\u00bb).<\/p>\n\n\n\n

\n

\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f:<\/strong><\/p>\n\n\n\n

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\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 UGC \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f: \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0647 \u0628\u0631\u0646\u062f \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a><\/p>\n\n\n\n

\u062a\u062d\u0644\u06cc\u0644 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 (User Journey) \u062f\u0631 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u062a\u0631\u06a9 \u0645\u0634\u062a\u0631\u06cc<\/a><\/p>\n<\/div>\n\n\n\n

\u06a9\u0644\u0627\u0645 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/h2>\n\n\n\n

\u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc\u060c \u062d\u0644\u0642\u0647 \u0645\u0641\u0642\u0648\u062f\u0647 \u0628\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0631\u06a9\u0632\u06cc \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0641\u0631\u0648\u0634 \u062f\u0631 \u0633\u0637\u062d \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc \u0627\u0633\u062a. \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 (\u0645\u0627\u0646\u0646\u062f \u0642\u06cc\u0645\u062a \u0648 \u0645\u0648\u062c\u0648\u062f\u06cc \u0645\u062d\u0644\u06cc) \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0641\u0646\u06cc (Schema Markup)\u060c \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0631\u0627 \u062f\u0631 \u0633\u0637\u062d \u0645\u062d\u0644\u06cc \u062c\u0630\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u062a\u0645\u0627\u0645 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0686\u0634\u0645 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0647\u0631 \u0634\u0639\u0628\u0647\u200c\u06cc \u0634\u0645\u0627\u060c \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0645\u0633\u062a\u0642\u0644 \u0648 \u062f\u0627\u062f\u0647\u200c\u0645\u062d\u0648\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0634\u0628\u06a9\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u200c\u0647\u0627\u060c \u062a\u0648\u0632\u06cc\u0639\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06cc\u0627 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647\u200c\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0686\u0627\u0644\u0634 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a: \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0647\u0648\u0634\u0645\u0646\u062f \u0645\u0631\u06a9\u0632\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0642\u062f\u0631\u062a \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc \u0647\u0631 \u0634\u0639\u0628\u0647 \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u062f\u061f \u0633\u0626\u0648\u06cc \u0645\u062d\u0644\u06cc (Local SEO) \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0633\u0626\u0648\u06cc \u0639\u0645\u0648\u0645\u06cc \u0627\u0633\u062a \u0648 \u0628\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u06a9\u0627\u0646 (\u0645\u062b\u0644 \u00ab\u062a\u062c\u0647\u06cc\u0632\u0627\u062a \u0635\u0646\u0639\u062a\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0645\u0646\u00bb \u06cc\u0627 \u062c\u0633\u062a\u062c\u0648 \u062f\u0631 Google Maps) \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06cc\u06a9 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0628\u0631\u0627\u06cc \u0627\u062f\u063a\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u0628\u0627 Google My Business (GMB)\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Schema Markup) \u0648 \u0627\u06cc\u062c\u0627\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0648\u0645\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0627\u0633\u062a \u062a\u0627 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0646\u0642\u0627\u0637 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0641\u0631\u0648\u0634 \u0634\u0645\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0645\u062d\u0644\u06cc \u0647\u062f\u0641\u0645\u0646\u062f \u0631\u0627 \u062c\u0630\u0628 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