From Consumer Insight to Increased Conversion
The most prominent feature of a smart catalog compared to print versions is its unparalleled ability to collect and analyze real-time data. This data reveals the path for changes and improvements in product development or distribution methods:
A) Real-time Data Analysis for Smart Decision-Making
Digital publishing platforms like Lenoos provide detailed visitor statistics and customer feedback in user dashboards. This key information includes:
- Dwell Time on Page: Discovering the most engaging and the most boring pages of your catalog to optimize content.
- Geographic Location: Identifying your "playing field" and the provinces with the highest traffic and engagement to adjust your geo-marketing strategy accordingly.
- Searched Keywords: Knowing exactly what consumers are searching for in your catalog. These terms not only indicate unmet needs but can also be used for SEO keyword optimization.
B) Advanced Tracking and Performance Measurement
With the ability to connect to Google Analytics and add URL Tracking Parameters to every hyperlink in the catalog, you can:
- Identify Traffic Sources: See which channels (email marketing, paid ads, social media, or organic search) customers used to enter the catalog.
- Measure Device Performance: Observe how your electronic brochure performs on mobile, desktop, and tablet devices to fix responsive design and UI/UX issues.
C) Validating Assumptions and Discovering Real Needs
Businesses initially operate based on assumptions or competitor analysis. However, sales with a digital catalog are realized when you can validate these assumptions with real data. Precise statistical data helps you to:
- Discover Unmet Customer Needs: Develop new products or services based on actual consumer behavior instead of guesswork.
- Identify Your Specific Competencies: You might be emphasizing one product feature, but the data may show that customers are more interested in another aspect (e.g., power instead of comfort).
Advanced Direct Sales and Lead Generation Strategies
The Lenoos smart catalog is specifically designed to shorten the path to purchase:
A) Creating an Internal Shopping Cart and Order Form
- Direct Shopping Cart: Your customers can browse the products they need and, with one click, add them to a digital shopping cart within the catalog, finalizing their purchase afterward.
- Online Order Form: Inserting online order forms can complement the shopping cart. With an attractive offer (like a special discount for ordering via the form), the customer is more quickly persuaded to complete the form and send it to the sales unit.
B) Smart Interaction and the Omnichannel Customer Journey
The digital promotional catalog is an excellent tool for implementing an Omnichannel strategy:
- Connecting to the E-commerce Website: By embedding the digital pages into the e-commerce website, the customer shopping experience is enhanced.
- A Professional Tool in Meetings: The digital catalog is a perfect companion for online meetings with clients. The sales team can use the screen-sharing feature to guide the customer directly to their product of interest.
- Interactive and 3D Advertising: Adding 3D images (360-degree view) and promotional videos transforms the online shopping experience. By providing the ability to fully inspect the product from different angles, it builds customer trust.
C) Marketing Campaigns and Customer Re-engagement
- Drip Email Marketing: The smart catalog is the centerpiece of email campaigns. By placing the catalog link in an email signature or sending it in an email series (e.g., a thank-you email, a content email, and an email with a discount coupon), you can drive targeted traffic to the website.
- Push Notifications: Through the catalog's app outputs, you can re-engage customers by sending push notifications, creating potential sales opportunities.
Final Word
Ultimately, success in sales with a digital catalog requires a proper understanding of marketing timing and precise data analysis. The digital promotional catalog, with its ability to analyze customer behavior in real-time, provide direct sales infrastructures like an internal shopping cart, and offer an attractive 3D visual showcase, allows your business to get ahead of the curve. By relying on structured insight, you can outperform competitors. This tool not only reduces costs but also actively functions as a sales channel, directly increasing your revenue.
