Using Internal Forms for Real-time Lead Collection
The Lenoos electronic publication provides multiple features for collecting contact information directly from the page the customer is viewing:
Mandatory Entry Forms:
A form can be placed at the beginning of the catalog requiring the user to register and enter their email or phone number to access the content. This is the most powerful method for lead collection.
Order and Quotation Forms:
On pages related to expensive or customized products, forms can be placed for requesting prices or consultation. These leads are high-quality due to their specific intent to purchase.
Exhibition Use:
In physical events, the digital catalog can be displayed on tablets, and internal lead forms can be used to collect the information of booth visitors.
Drip Email Marketing Strategy
After lead collection, the electronic publication becomes the centerpiece of lead nurturing campaigns:
What is a Drip Campaign?
This campaign is a series of emails automatically sent based on a predetermined schedule or a specific customer action. The goal is to move the lead through the sales cycle with a personalized experience.
The Catalog's Role in the Campaign:
- Email 1 (Thank You & Welcome): Send the catalog link as valuable content.
- Email 2 (Value & Content): Send a direct link to the best-selling or latest service pages within the catalog.
- Final Email (Sales & Encouragement): Send a personalized discount coupon usable within the same catalog or digital shopping cart.
Traffic Optimization:
Using the catalog link in the signature of official emails is a valuable passive marketing strategy to increase access and drive direct traffic to the content.
Learn More About SEO and Smart Catalogs
Integration with CRM and Customer Retention
The peak efficiency of the electronic publication lies in its ability to integrate lead data with organizational infrastructure:
Connecting to CRM:
Data collected from forms within the catalog must be automatically transferred to CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) systems. This connection ensures that leads are followed up by the sales team without delay.
Customer Retention with Push Notifications:
Since Lenoos provides mobile application outputs (APK/iOS) for the catalogs, the marketing team can use the Push Notification feature. Sending a short, engaging message (e.g., "20% discount on sanitary products added to the catalog!") re-engages customers and increases the Retention Rate.
Targeted B2B/B2C Sharing:
The capability for quick sharing via email to colleagues or social networks (like LinkedIn) is highly important in the B2B market, as digital catalogs can easily be sent to multiple decision-makers.
Final Word
The smart electronic publication plays the cornerstone role in the lead generation and customer nurturing strategy within digital marketing. By understanding the power of internal forms, executing targeted email campaigns, and utilizing modern capabilities like push notifications, businesses can automatically and effectively fill their sales funnel. This smart integration ensures that no high-quality lead is lost and that the conversion cycle is completed with maximum speed and effectiveness.
