In this article, we’ll explore the benefits of interactive brochures for wholesalers and see how online brochures can boost your sales.
Can an interactive brochure replace a company’s paper catalog or brochure? The answer might vary depending on who you ask. That’s why many B2B businesses are cautious about adopting digital interactive brochures. Some might not even consider an online brochure. In this article, we’ll take a look at how this practical tool in e-commerce can help strengthen your business. بروشور آنلاین فکر هم نکنند. در این مقاله، نگاهی می‌اندازیم به این که چگونه این ابزار کاربردی در تجارت الکترونیک می‌توانند به تقویت کسب و کار شما کمک کنند.
An Overview
B2B businesses managing the sale of numerous products often doubt whether they can achieve successful sales with an interactive brochure. Some may even hesitate to shift toward online sales, fearing their buyers might not be ready to transition to online purchasing. While these concerns are understandable, sellers resisting digitalization may find themselves pushed out of the market sooner than their competitors who have embraced the digital space.
Paper versions work well for some products and services but are unsuitable for many others. For buyers, this tool has its pros and cons. A printed catalog or brochure offers a ready reference that professional buyers can relate to. They typically feature fixed text, product features, and images, providing a comprehensive view of the products or services.
However, printed versions also have their limitations. With restricted space and capabilities, they often fail to showcase all product and service features. Space constraints frequently limit vital product information, which may force buyers to search for what they need online. This could lead them to a competitor’s website, an interactive online brochure, inventory checks, and quick purchase options.
Once your buyers experience the convenience of online buying, they may be less inclined to return to traditional phone calls and orders. If your business is still primarily offline, this could cause you to fall behind your competitors.
What is an Interactive Brochure?
A digital interactive brochure, also known as a digital flipbook or a B2B e-commerce version, is an extensive electronic format similar to a website that showcases all the products you sell, allowing buyers to select and purchase quickly. However, unlike a website, interacting and engaging with it is much simpler, easier, and faster.
Just a decade ago, many businesses had to prepare seasonal printed versions. Today, B2B sellers can leverage online services with practical features to enhance the buyer purchase experience.
The Importance of Cataloging in E-Commerce
As numerous stores have shifted their operations online, they’ve also digitized their brochures and catalogs. In e-commerce, cataloging refers to displaying products or services and organizing them for online consumption using technology. One common method businesses use is integrating an online shopping cart or e-commerce platform to enable fully-featured online purchasing.
خریداران می‌توانند محصولات را ببینند و انتخاب کنند و قیمت‌ها را کنند و همچنین همه را به صورت آنلاین سفارش دهند. یک بروشور آنلاین B2B دارای محصولاتی است که قرار است توسط سایر مشاغل خریداری شود. مدیریت صفحات تجارت الکترونیک B2B به فرآیند سازماندهی، ویرایش و به اشتراک گذاری داده‌های محصول با خریداران و سیستم‌های تجارت الکترونیک اشاره دارد.
Methods of Managing Interactive Brochures
Brochure and catalog management should be examined from two perspectives: managing the digital version and managing the physical or paper version. Both approaches allow businesses to organize and display their products or services, enabling buyers to purchase them.
Managing the paper version requires handling print schedules and distribution networks. In contrast, the variety of e-commerce technologies provides businesses with several subcategories of digital version management. In this method, digital versions are managed through cloud-based tools, open-source platforms, or SaaS (Software as a Service) solutions. Some e-commerce platforms, like Lenoos, offer built-in B2B version management tools. These features help businesses utilize product catalogs throughout their commercial operations
Some Differences Between Digital and Paper Catalogs
تولید نسخه‌های کاغذی زمان بر و گران هستند. اغلب آنها تا قبل از ارسال و توزیع تعدادی که تهیه شده‌اند نیازمند چاپ مجدداند. به روز رسانی قیمت‌ها و افزودن یا حذف محصولات از نسخه موجود غیرممکن است. اما مهمتر از همه، ارائه نکردن یک تجربه آنلاین کامل برای خریداران فرصت‌های آموزش، بازاریابی و خدمات مشتری را محدود می‌کند.
Unlike paper brochures, digital versions allow you to showcase your entire product gallery, making it accessible with robust search technology, purchasing features, and online content. With an online brochure, B2B buyers can spend less time manually placing orders, and companies gain more time to build relationships with their clients.
برای درک بهتر این مطلب پیشنهاد می‌کنیم مقاله‌های زیر را پیشنهاد می‌کنیم:
How is an interactive brochure managed?
Managing the e-commerce version is the process of optimizing your brochure and maintaining the quality of product data across all sales channels. To do this effectively, the following are necessary:
- Choose a suitable platform with practical features to create and publish your interactive brochure
- Enter accurate product and service details into your digital brochure pages
- Use high-quality photos, videos, and 3D images in your brochure
- Keep product and service prices updated in the online brochure
- Utilize various publishing methods (email, SMS, social media, pay-per-click ads, etc.)
- Check the daily visit and buyer feedback statistics page for all your digital brochures
- Manage content and distribution methods based on analyzed data
What is an Electronic Brochure Management System?
A digital interactive brochure management system is a set of tools and processes used to organize and store all product information for an e-commerce business. A B2B brochure management system allows wholesale merchants to add and modify product data, set product prices, manage inventory levels, and more.
Why Should Wholesalers Value E-Commerce Brochure Management?
Effective B2B brochure management is key to competing online. While online purchasing offers convenience for both buyers and merchants, making purchase decisions can be challenging for buyers. Your business needs a well-managed online product catalog to address shifting buyer behaviors. Ensure your products are discoverable and accessible online.
Online brochure and catalog management allows commerce experts to provide buyers with as much precise product detail as possible, empowering them with an easy purchasing process. An accurate and efficient product catalog not only enhances support operations, streamlines systems, and integrations but also enables merchants to seize new opportunities for business growth.
Smart Interactive Brochure Management and User Experience
Providing accurate product and service information plays a crucial role in user experience. Potential buyers often visit your site seeking details about their desired product. With effective smart interactive brochure management, you reduce the time buyers need to navigate your site and create a roadmap for them to find and purchase what they need.
Features like search, effective navigation, product categorization, and interactive tools guide buyers to what they’re looking for. All of these contribute to an effective user experience, instilling complete confidence in buyers to purchase your products.
Prioritize Data Accuracy and Cross-Channel Integration
Manage product data across multiple sales channels, such as websites or various portals. Create a specific format of your product data for display on each distinct channel.
Effective electronic brochure management helps you meet requirements while maintaining consistency, quality, and trust across channels.
How Online Brochures Increase Your Sales
Since online interactive brochures are digital tools, they allow sellers to provide real-time information, enhance and simplify the buying experience, and transform their brochures and catalogs into powerful sales and marketing tools. Online catalogs drive sales because they are accessible, convenient, and engaging.
Accessible Purchasing
In many cases, purchasing for B2B businesses becomes complex or challenging. All have experienced this at some point. This highlights how critical it is for sellers to research the product purchasing experience of buyers and then make the process easier, more seamless, and clearer based on those findings. With online catalogs, you have the opportunity to deliver a visually appealing product experience, eliminating any doubts buyers might have about your products.
Simplified Buying Experience
While paper brochures are visually appealing, they lack built-in purchasing features. Digital online brochures bridge this gap. They allow users to research products and easily add any item to their cart from any device or channel without assistance. This is a valuable asset for B2B sales, including larger and more complex orders.
Engaging Content Creation
Many buyers value content. That’s why numerous users still enjoy the experience of paper catalogs and brochures. Digital catalogs, while accurately showcasing products, also enable the addition of elements like videos, animations, links, forms, and interactive tools. These features assist modern buyers in making purchase decisions and boost your buyer engagement.
برای آشنایی بیشتر با بروشور دیجیتال مقاله زیر را هم مطالعه کنید:
پنج تاکتیک برای افزایش تعامل با بروشور دیجیتالی
مزایای کاتالوگ دیجیتال؛ بررسی هشت مزیت مهم کاتالوگ تبلیغاتی دیجیتال در فروش آنلاین
How to make an online brochure?
Transitioning from offline to online brochures may look different for each business, depending on its industry and your buyers’ needs. However, there are common elements every seller should consider before creating an online catalog. The following considerations can be helpful when preparing and building an online brochure or catalog.
Product Synchronization
If you still need to use paper brochures, try to synchronize them with the online version. Use consistent product names, SKUs, and model numbers in both. This makes it easier for buyers using the printed version to quickly find the product or service they want when searching or referring to the online version. Including a QR code for the online version in the paper copy can be highly practical.
Categorizing Online Brochures and Catalogs
Companies with numerous products can place each product category in a separate brochure. Categorizing by product type or material makes them more accessible to buyers. If you use the Lenoos platform, categorizing your brochures and catalogs based on your chosen topics is already provided.
Fast and Powerful Search
Quick search is a common and practical solution that gets buyers to results faster. Creating and publishing interactive brochures or online catalogs with platforms that offer this feature simplifies things for your buyers. In this case, buyers can quickly access the specific product page in your brochure or catalog by searching for it. On the Lenoos platform, beyond keyword search, buyers can also view all pages, use the table of contents, enter page numbers, or follow internal links you’ve created.
Promote Your Brochure
Accessing a digital online brochure is possible with a link or QR code. This means you can promote it and make it available both online and offline. You can use the interactive brochure link in digital advertising, such as Google Ads, pay-per-click ads, SMS, email campaigns, and more. This helps drive more audiences to your digital brochure. Also, if some buyers are accustomed to offline media like newspapers and magazines, a QR code works wonders. Simply include the QR code for your online brochure in your offline ad, and they’ll be directed to it.
Mobile Compatibility
Many buyers don’t regularly have access to desktop computers. Ensure your electronic catalog is optimized for mobile devices. This should be considered during the brochure design process. It’s crucial not to overload each page with excessive data or media, avoiding confusion for buyers.
Even after switching to a digital brochure, you can still use a paper version as a secondary trigger for your business. Consider reducing the print run of your paper catalog or brochure. Offer the paper version only on demand.You can even use your physical catalog as a demand trigger by showcasing a preview of your most appealing products and offers, then directing buyers to your website for a fuller purchasing experience.
Benefits of Digital Brochures for Wholesalers
Just as digital interactive brochures can benefit buyers, they can be equally valuable for wholesale business owners. Extensive automation not only saves your team from time-consuming order management tasks but also increases order accuracy and speed. Online ordering also opens up a world of possibilities for rapid marketing and sales.
Easier Introduction of New Products
Businesses relying solely on paper brochures and catalogs must wait until the next print run to introduce new products. This means a specific product might sit on warehouse shelves for weeks or months, delay entering production, or require additional printing costs to reach buyers. In contrast, an agile digital brochure allows sellers to showcase products the moment they’re ready, with more opportunities to promote their launch. Frequent product specification updates can boost sales while keeping your audience engaged and excited about your brand.
Practical Discounts
An online store lets you encourage buyers to buy more with specific, practical discounts. While offering discounts is certainly possible with paper catalogs, an online brochure makes applying them easier for buyers. You can also adjust discount amounts daily based on your strategy or market trends. Buyers immediately see price changes in their cart. When they have up-to-date information on discount effectiveness, they may be motivated to add more items to their cart to maximize savings.
Boosting Sales with Digital Brochures
Going digital empowers your sales team, attracts and converts a broader buyer base, and keeps your business agile and competitive. Online brochures and B2B e-commerce go hand in hand. To create a stunning B2B catalog, you need to invest in excellent design and publishing management. Lenoos platform is ready to provide expert consultation in this regard. For more information, contact Lenoos support.
