How Was the Electronic Catalog Formed?
What is an electronic catalog? An electronic catalog or interactive flipbook consists of digital, interactive, and page-turning pages. All paper-based documents such as reports, presentations, magazines, catalogs, brochures, books, and more can be transformed into HTML5 flipbooks (interactive digital page-turning pages).
All content, including catalogs, brochures, books, magazines, and various educational materials offered in PDF format, is no longer attractive to audiences in today's world and is considered an obsolete tool for marketing and sales; because due to their traditional nature, they are inefficient for analysis and reporting in the modern marketing world. Therefore, the unique features of this type of tool, which is highly practical in the marketing world, have attracted the attention of experts.
How does an electronic catalog affect business marketing?
The significant use of smartphones by people has accustomed them to searching for their requirements online. Therefore, various brands consider this an opportunity for themselves and try to direct audiences to their pages and introduce them to their products by producing various types of content. For this reason, it is not far-fetched if even a hygiene products company produces and publishes entertaining or educational content.
If companies used to publish their various types of content through different gateways until today, digital catalogs or brochures have now provided the opportunity to present all types of content in one captivating medium, keeping customers longer on interactive pages and encouraging them to buy. In this regard, the Lenoos platform provides distinct and modern services to its users, making the creation and publication of electronic catalogs online and completely self-service possible.
What you will read next is an analysis of some methods that drive customer navigation through electronic catalogs, and we will also review together the use of this smart tool created with the goal of achieving higher sales.
Digital marketing with electronic catalogs
Below, we will mention customary methods through which you can both understand marketing with electronic catalogs better and become aware of its benefits.
1 - Creating and Driving Direct Traffic with Email Marketing
Email marketing must be one of your main marketing strategies to bring you increased reach for your electronic catalog.
Marketing with an electronic catalog sent via email offers countless ways to drive traffic to your website compared to other types of media. The following section provides several ideas for increasing traffic and sales through email marketing that can be applied to using digital catalogs in your business:
Build a Drip Email Campaign
A drip marketing campaign is a collection of emails sent based on a specific timeline or to users who perform a specific action. This type of marketing campaign is a powerful method to attract customers and move them through the sales cycle with a personalized experience.
Suppose you want to create a set of three emails within your CRM. After users register their emails in your electronic catalog, these three emails will be sent to them in a specific order.
The first email is dedicated to (Thanking the Customer), which is naturally sent to the customer as soon as they register their email. The second email is sent a few days later, and the final email is sent with a discount coupon to encourage the customer to buy. This is where the electronic catalog creates a very strong and effective utility for you.
This means you can easily send your electronic catalog or brochure in all three emails; whether it is your best-selling products, your latest services, or any other material that can be attractive and captivating to your customer.
Also, with automated triggers, if the sale is completed before the final email, the campaign can end. An important point that can be mentioned in digital marketing with drip email marketing is that this campaign benefits from the "set and forget" strategy, meaning that you configure your desired settings once, and after that, automation drives the rest of the work.
Create Targeted Newsletters
Make sure you establish a professional and specific connection between the electronic catalog and email newsletter campaigns. If you are talking about a new product, you can link them directly to the product page.
Also, running a seasonal discount campaign is a unique and effective idea for newsletters that can serve as a bridge between your electronic catalog and your customers.
Place a Link in Your Email Signature
An email signature is considered one of the passive marketing strategies, which is a very valuable solution for increasing reach to your electronic catalog. Every single email you send is an opportunity to attract a new customer and view products dynamically and interactively.
Add Email Sharing Functionality
With a few quick clicks, customers can send a version of your digital brochure via email to friends, family, and colleagues, which is considered an excellent solution in the B2B market.
Keep in mind that the ability to share via email can be very useful and influential in the end-consumer market (B2C), especially when the goal is sharing an idea, promotion, discount, gift, or purchase. Your customers can easily share your electronic catalog across all social networks, including their LinkedIn or send an email to themselves to review at a more convenient time, using the diverse sharing features provided to them through the Lenoos platform.
2- Transforming the Electronic Catalog into a Practical Application with Multimedia Features through the Lenoos Platform
If you want to see new paths in front of you for attracting more customers and helping to increase sales, you must have a systematic and professional strategy for your electronic catalog. This is where marketing with electronic catalogs comes to your aid.
When your brochures are digital and online, you automatically place your business on the right track of digital marketing and sales, because in digital marketing with electronic catalogs, the most important advantage is that through its statistical and data analysis, you can evaluate and improve your online marketing solutions.
3- Achieving Unique Insight into How Customers Interact with Digital Catalogs
By receiving statistics, various reports, and feedback from your customers or audience through analytics tools provided to you after publishing the digital catalog, you will gain a broad insight into your market of activity. To access analytical and reporting features, you can both utilize the internal Lenoos platform and use other tools such as Google Analytics.
In fact, the Lenoos platform provides you with the capability to connect Google Analytics to your electronic catalog and analyze your information with the features of this tool, gaining thousands of pieces of data for analysis.
For example, you can:
- Identify incoming traffic from various sources
- Measure dwell time on pages
- See the conversion pathways of visitors
You can use this information to inform, adjust, and optimize your marketing strategy with the goal of increasing engagement and sales.
Below, you will become familiar with 3 processes for data analysis:
1- Evaluate the Performance of Your Various Sources and Media in Attracting Traffic
You can start your analysis by reviewing detailed reports of your traffic sources (paid, organic, direct, referral, and email). Focus on those that drive the most traffic, have the highest dwell time on pages, and the lowest conversion rates.
2- View How Your Electronic Brochure Performs Across Different Devices
By looking at reports and certain metrics, you can identify operating systems and web browsers that have responsive design issues. First, look at the devices report, which shows how your electronic brochures perform on desktop, mobile, and tablet devices; then look at key metrics such as conversion rate, average sales value, bounce rate, page load speed, and average page dwell time daily or during each campaign. By combining and analyzing these reports, you will obtain a clear picture of device performance.
You can also evaluate your performance across different web browsers, mobile operating systems, and screen resolutions by analyzing more comprehensive reports (Google Analytics). From here on, the matter is simply focusing on optimization and improving your performance. Using certain tools allows you to check how your digital catalog is displayed across different devices and screens, a matter that is considered a unique solution for reviewing user interface and user experience design (or UI/UX), improving the display of your digital catalog, and advancing your commercial goals.
3- 360-Degree Product Review
A 360-degree product review is a term in the field of marketing and means analyzing all dimensions and features of a product. Therefore, on one hand, you will have the capability within the Lenoos platform and in the form of your electronic catalog to comprehensively review your product for your customers. On the other hand, by using the electronic brochure and analyzing the data obtained from the Lenoos platform, you can easily create unique experiences to attract prospective customers and showcase your product in the best possible way.
The electronic catalog also gives you the opportunity to expand your sales regardless of any geographical or time limitations. For example, by creating an internal shopping cart and order form, you can generate instant sales directly through the catalog interface.
Some strategies and benefits of transforming the electronic catalog into a regular marketing plan:
Put Your Catalog in Every Customer's Pocket
By creating an electronic catalog, you can place a version of it in the pockets of your customers. Your customers can access it at any time and any place. Unlike printed catalogs that are highly likely to be left at the company or misplaced, customers who receive or download your digital catalog will always have your catalog at their disposal.
Make Your Catalog Available Offline
The Lenoos platform has made it possible for customers to download a fixed version of your digital catalog for offline access. Customers will have the capability to view the electronic catalog and add required products or services to their shopping cart without the need for the internet. Completing the purchase stages will be deferred until an internet connection is established.
Always Deliver the Latest Version of Your Catalog
You can create a feature in your application to ensure your customers always have the latest version of your electronic catalog. This means that any change, including the release of a new product, price updates, or promotional campaigns, will be sent to them.
Re-engage Customers with Push Notifications
When building digital catalog application notifications, you can use the software notification capability, known as (push notification), to create a new mobile marketing channel with the goal of increasing sales. This feature of the Lenoos electronic catalog is a highly practical method to capture attention and re-engage your customers. Software notifications are a model of delivering electronic catalogs that results in creating opportunities for re-engagement and potential sales opportunities.
