Key Indicators for Evaluating Platforms
Before comparing, we must know what features define an excellent platform.
| Key Indicator | اهمیت | توضیح |
|---|---|---|
| SEO & Mobile-First | Very High | ایندکس کامل در گوگل و نمایش بینقص در موبایل |
| Interactive Tools | High | لینک، ویدئو، گالری و فرمهای لید |
| Data Analytics | Very High | Providing deep reports on user behavior like dwell time and CTR. |
| Integration | High | Connecting to CRM/ERP for data automation and pricing. |
| RTL & Farsi Support | حیاتی | چیدمان و فونت فارسی بدون مشکل |
| Security | High | رمزگذاری، IP Restriction و جلوگیری از دانلود |
SEO & Mobile-First
Very High
Ensuring content is indexed by Google and mobile display is flawless.
Interactive Tools
High
Ability to add links, videos, galleries, and Lead Forms.
Data Analytics
Very High
Providing deep reports on user behavior like dwell time and CTR.
Integration
High
Connecting to CRM/ERP for data automation and pricing.
RTL & Farsi Support
حیاتی
Capability to manage right-to-left layouts and Farsi fonts perfectly.
Security
High
SecurityEncryption options, IP restrictions, and preventing unauthorized downloads.
Global Leaders
These platforms are known for their extensive features and history in global markets, but they may face challenges regarding Farsi/Arabic (RTL) support
الف) Issuu:
- Pros: Large user community, ease of use, limited free plan.
- Cons: Weak In-Content SEO, limited integration with local systems, and lacks full RTL support.
FlipHTML5:
- Pros: Strong interactive tools, offline version downloads, many ready-made templates.
- Cons: Watermarks on the free version, inconsistent SEO code quality, and potential speed issues for large projects.
Yumpu:
- Pros: Strong focus on SEO and Mobile-First, specialized services for the publishing industry.
- Cons: More complex user interface and higher costs compared to competitors.
Special Considerations for the Local Market
Local platforms with Farsi/Arabic support are specifically designed for regional needs.
Lenoos Platform:
Pros:
- Full RTL Support: Perfect flipping direction and Farsi text alignment.
- Local SEO: Structured to facilitate indexing in local search engines.
- Local Infrastructure Integration: Easier connection to payment gateways, local CRMs, and regional servers for higher speeds.
- Cons: The vast variety of interactive tools compared to global samples may initially feel unfamiliar to some users.
Importance of Local CDN:
For businesses with a local audience, platforms like Lenoos that use local CDNs significantly increase loading speeds and improve user experience.
Decision-Making Process: How to Choose?
The best platform is the one that meets your most strategic needs.
- Prioritize Needs: Is SEO your main priority, or are security and access control more important?
- Trial Testing: Before buying a yearly subscription, use a Free Trial. Upload a full catalog and check its SEO in Google Search Console and speed in PageSpeed Insights.
- Check Customer Service: Ensure the platform has strong technical support, especially if you plan complex integrations with ERP/CRM.
Final Words
A smart catalog is your primary tool for digital communication with customers; therefore, platform selection should not be based on the lowest price, but on the highest value and capability. Using the comparative indicators in this article, you can make an informed decision that guarantees traffic growth, increased sales, and worry-free content management in the long run through Lenoos.
