Problems with Sending PDF Files in Messengers
Why is a smart catalog link superior to a PDF file?
Data Consumption & Time:
- The PDF Issue: To view a 50MB catalog, a customer must download it entirely, which is time-consuming and costly on weak networks.
- The Smart Link Solution: A Lenoos catalog loads instantly upon clicking and uses Lazy Loading (loading only the visible content), minimizing data usage
Version Management:
- The PDF Issue: Once sent, if prices or inventory change, the file is obsolete, and you must resend a new one.
- The Smart Link Solution: The link always directs to the latest updated version, solving the "outdated pricing" problem
Lack of Interactivity
- The PDF Issue: There is no way to click a "Buy" button or fill out a lead form within a static file.
- The Smart Link Solution: Customers can click purchase buttons or start a live chat directly from within the catalog.
Smart Distribution Techniques for Messengers
To maximize impact on platforms like WhatsApp, you must utilize smart catalog features.
A) Using Direct Share Buttons
The smart catalog platform should have dedicated buttons for easy sharing via WhatsApp, Telegram, etc.
- Goal: These buttons not only send the link but also automatically send a short, persuasive message to the contact.
B) Dedicated Links for Online Chat (Click-to-Chat)
A smart catalog can feature buttons that connect directly to the customer's or sales team's WhatsApp chat.
- Technique: Place a "Question about this product" button on the product page. Clicking it opens a WhatsApp chat with the sales team, and the message text automatically includes the name of that specific product.
C) Source Tracking (UTM Tracking)
For different groups and channels in messengers, publish the catalog link with different UTM parameters (e.g., utm_source=whatsapp-group1).
Analysis: This way, you can see exactly which group or individual in the messengers brought you the best leads and the most high-quality traffic in the catalog Analytics tools.
Automation and Speeding Up Distribution
A smart catalog should be integrated into daily response workflows.
A) Use in Auto-Reply Messages
For businesses using WhatsApp Business or Telegram bots, the smart catalog link should be placed in auto-reply messages.
- Scenario: When a customer messages outside of business hours, the auto-reply can include: "To view our up-to-date prices, click here: [Link]".
B) Displaying an Attractive Cover with Link Preview
When a smart catalog link is sent in a messenger, the platform must ensure that a beautiful cover image, title, and appropriate description (Open Graph Tags) are displayed correctly. This preview significantly increases the Click-Through Rate (CTR).
Final Words
In the Iranian market, messengers are the front line of sales. A smart catalog is a tool that enables the delivery of complete, rich, and interactive content in these environments without the burden of file size or update issues. By optimizing distribution through lightweight links and precise tracking, you can transform a conversation with a customer in messengers into a successful, data-driven sale.
