Online Brochure: A Supplement to Printed Brochures or Their Rival?
You must consider a wide range of factors, especially when print and digital media offer competing advantages or stand in direct contrast to one another.
From the moment the first digital catalog appeared, long debates have arisen regarding printed versions versus digital ones and their advantages. As a business owner or a sales and marketing director, deciding whether to have and create a flipbook is crucial. This decision can impact all other aspects of your business.
From the way you design and produce content to the way you publish and distribute it, it can heavily influence your success rate and sales growth.
To help you make the best decision for your business, we present this comprehensive guide regarding paper versus digital versions, which can be created via the self-service Lenoos platform.
Who is this article suitable for?
- Anyone looking to create and publish their first flipbook.
- Anyone looking to create and publish a digital version.
- Anyone who possesses a paper sample and is looking to switch to digital.
- Anyone who has a printed version and is looking to expand their reach with digital pages.
- Anyone who has a digital version and is looking to switch to a paper sample.
- Anyone who has a digital version and is looking to expand their reach with a printed type.
Paper vs. Online Brochures: Key Advantages of Internet Brochures
With the rise of e-commerce, paper catalogs are declining. IKEA was one of the latest companies that decided to stop publishing printed catalogs.
Here, we state the key advantages of digital catalogs and flipbooks—which have numerous applications in online shopping and e-commerce—in comparison to paper catalogs.
1- 1. Greater Accessibility
Whether customers are shopping for a new dining table or a music vinyl, they are accustomed to searching for information online. If you want to build a strong e-commerce and online sales portfolio to match customer habits, you must ensure that product catalogs are accessible online.
Since everyone utilizes multiple devices, it is vital to make digital catalogs available on any smartphone or tablet, as well as computers. The Lenoos platform provides this capability perfectly. This type of cross-platform compatibility is what sets digital catalogs apart in today's market. They can be accessed from any browser and device.
علاوة على ذلك، يمكنك نقل الكتالوجات الرقمية تحت النطاق (الدومين) الخاص بك باستخدام منصة لنوس، ومشاركتها عبر أي وسيلة تريدها: البريد الإلكتروني، الرابط، الرابط القصير، الرسائل النصية القاطعة (SMS)، روبيكا، سروش، بله، إيتا، لينكد إن، تلغرام، واتساب، ورموز الاستجابة السريعة QR Code (png/svg)، وEmbed، وعلى وسائل التواصل الاجتماعي. يمكن للأشخاص النقر عليها والتوجه مباشرة إلى كتالوجاتكم الرقمية أو كتب الفليب بوك (Flipbook) الخاصة
2- 2. Structured Product Data
A well-designed digital product catalog that includes all its contents and media in the form of descriptions, prices, videos, 3D elements, podcasts, narrations, GIFs, and photos helps you become a market leader, earning the trust of more customers.
Buyers quickly find the information they need with an attractive, interactive, and structured digital catalog or flipbook. If you have a large catalog with numerous categories and articles, you can create a table of contents using the indexing and categorization features of the Lenoos platform and allow text search so that your customers can easily find what they are looking for.
By utilizing the professional multimedia features of the Lenoos platform, you can create a highly professional digital catalog at an affordable cost within minutes.
3- 3. Instantly Update Product Information
If your company still utilizes a printed catalog, you are likely facing the problem of how costly and time-consuming this process is. Even a minor change, such as price adjustments, adding a new product description, or alterations in color or design, can be time-consuming and annoying. You also usually have to declare the changes to your customers and consumers via phone or email, or notify them manually.
The digital catalog of the Lenoos platform resolves this issue completely. Update product descriptions, photos, prices, and anything you want with just a few clicks. Your digital catalogs become accessible in very little time and in a very simple manner.
4- 4. Making Products Visually Interactive and Attractive
Businesses and brands have the opportunity to promote their products in the most creative and attractive way possible by utilizing the professional multimedia features of the Lenoos platform for digital catalogs. People are often attracted by visual elements.
Digital catalogs allow you to add descriptions, prices, videos, 3D elements, podcasts, narrations, GIFs, photos, graphics, and other high-quality interactive components alongside your product presentation inside the digital catalog built on the Lenoos platform.
Consequently, customers will gain a more complete understanding of your product and feel more inclined to purchase.
5. Save Time and Money
Paper catalogs are very expensive. Organizing printing, shipping, and other processes is complex and involves many company employees. Furthermore, all of this can require a massive amount of time.
Implementing a digital catalog with the features of the Lenoos platform and selling products through it as online sales and e-commerce can help you eliminate the waste of time and money. All you need to do now is first build a digital catalog with the capabilities of the Lenoos platform. Now that you have it online, promote it to your customers.
You can run email campaigns, advertisements, and other promotional campaigns to invite customers to your website where your catalog is published.
You can run email campaigns, advertisements, and other promotional campaigns to invite customers to your website where your catalog is published.
This saves your time and money. Instead of waiting for the next print run, you can update and publish the digital catalog built with Lenoos platform capabilities in real time.
Utilizing Statistical Data and Analytics
Reliable data forms the basis of analysis and informed decision-making for companies and organizations.
In the digital world, gathering a large volume of precise data about users and their behaviors has become simpler. Therefore, when it comes to analytics, Lenoos platform digital catalogs possess a significant advantage over printed pages. Of course, it is still possible to gather valuable analytical data and track the performance of paper versions.
With more data, you gain more insight, and with more insight, you make better decisions..
Statistics and Data of the Internet Version
The professional features of the Lenoos platform report page allow the addition of Google Analytics or website cookies to digital versions. Based on this, you receive precise information about customers and the target market in the web space and social networks.
Also, analysis platforms like Google Analytics provide detailed reports that heavily assist you in analyzing and improving the performance of digital pages.
Here are a few simple examples of the reports available to you:
Inserting Links in Source/Medium::
When you place the flipbook link in sources such as Google, LinkedIn, Twitter, or Facebook, the traffic routing users to your digital pages will be visible. You can identify the traffic channels that provide the best conversion rate. This process helps you optimize your marketing expenditures.
Dedicated Report for Each Page and Selecting Top Landing Pages:
On the Lenoos platform, viewing dedicated visit reports for published digital pages is possible. You can determine which product pages have had the most views or possess the best performance. You can analyze these pages to look for items correlated with an increased conversion rate. Utilizing this special feature of the Lenoos platform, you can improve lower-performing product pages.
Keyword Reports:
If you utilize paid search advertising, you can run a keyword report to analyze the performance of each search phrase. Discover key metrics such as cost per click, conversion of keywords into purchases, and your return on investment (ROI).
Viewing Reports of Searched Words:
The capability to search for words within the digital pages made by Lenoos is provided. With this extraordinary feature, you can view the list of terms that users have searched inside your management panel or dashboard. Then, plan your company's campaigns, marketing strategies, advertisements, or promotions based on it.
Top Exit Pages:
As mentioned, the Lenoos platform provides a dedicated report service for the visit statistics of individual digital catalog pages. Alongside this report, identify the pages from which visitors exit. This feature helps you modify problematic pages and fix their content and design with a clear strategy. This is an unmatched capability in marketing. Enjoy it.
Trackers:
By setting Google Analytics in your account, you can compare how your digital pages perform across different devices. You can see whether customers purchase more via mobile phones or desktop computers, or how page loading times differ on Apple devices compared to Android.
Analyzing User Behavior:
These reports show you the paths visitors take through your digital version. You can use this information to optimize the design of your digital pages, helping customers find their required products faster and enjoy a proper user experience.
You can add URL parameters as a simple and powerful method to track clicks on digital pages within this powerful advertising and marketing tool of yours.
A few ways you can utilize them:
Checking the Performance of Advertising Campaigns:
When running a discount campaign, promotion, or testing a new marketing channel, adding campaign parameters allows you to identify exactly how these campaigns perform and receive precise insights regarding customers. By building UTM parameters, you can add parameters to identify an organization or individual when sending a digital version made by Lenoos to a valuable client.
A Way to Connect Two Vital Marketing Tools (Paper and Digital Pages):
While you cannot receive the level of precise data available from digital pages through printed versions, you can still track the performance of digital flipbooks.
Discount Codes and Coupons:
This classic process is a great way to track sales performance through digital flipbooks provided to marketers, visitors, and sales representatives.
Including a unique discount code or coupon is a quick and simple way to link the sales path to the digital catalog, campaigns, and events..
In the Lenoos platform editor, services for inserting dedicated contact methods for each flipbook have been created. You can adjust the phone number, email, and social networks according to the sales strategy and performance of marketers, visitors, or sales representatives. In fact, each company's flipbooks become completely customized according to the communication paths of each marketer, visitor, or sales representative. Therefore, you can easily review their performance according to the advanced reports of this platform.
If you own an online shop and your sales are conducted via digital marketing, banner ads, telephone sales, or through email, this is a simple yet professional way to present digital pages and track their performance.
Tracking Mechanisms for Different Campaigns:
Measure the performance of a discount campaign or promotions through digital pages published at a specific event, or the performance of your flipbooks across different geographical locations and channels.
Directing customers through multimedia flipbooks built by the Lenoos platform to the site, Instagram pages, or online stores to complete their purchase is another simple and common method to review digital version performance. Once they enter the digital space, you can track all available valuable data standardly on digital pages. Of course, you must provide the connection between paper and digital versions.
You can also create a connection between these two vital marketing tools by placing the QR codes of digital pages next to product images on the pages of the printed version. Customers can easily scan them with their mobile phones, routing them to your website through this strategy.
Summary
Digital transformation is happening all around us, and digital catalogs are here to help organizations save money, improve operations, increase sales, and achieve more by utilizing new technologies.
In online sales and e-commerce, digital catalogs can be a key touchpoint in the user experience. Ensure that your customers have a positive experience, because a professional digital catalog is a tool that showcases the best features of your items and helps customers make decisions faster.
