Gated content ultimately results in lead generation, which is of extraordinary importance for any business. But how can we obtain more leads by optimizing gated content? Gated, locked, or conditional content is material that is provided to the audience in exchange for completing a lead generation form. In other words, to access the content, the user must provide information such as an email address, telephone number, or an answer to a short question.
Is it possible to generate leads with the help of gated content? Is it probable that this type of content will yield the desired result for you? See how you can optimize your content to generate more high-quality leads.
Is it possible to capture leads through digital catalogs?
Find Topics Related to Your Business
You might have a series of ideas for producing your content. Or, you might face difficulties finding topics to write about, especially if you do not possess much expertise regarding the content's subject matter. Regardless, to create engaging content, you must choose a relevant topic. There are many ways to create attractive and relevant content – if you try them, you will no longer have doubts about what you will write:
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Get help from relevant tools and websites:
Some websites and software offer a toolkit for SEO and marketing. With the help of these tools, you can find the most popular content on any topic and view its relevance, referring domains, search traffic, and the number of shares. This helps you decide how to find your topic and learn what people in your field are interested in. The site www.ahrefs.com is one of these websites.
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Research top stories on Medium:
Review the tags of popular articles to see what people are currently interested in.
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Use Pocket’s Explore feature: Use this to see how many times your intended blog post has been saved.
This indicates that a specific post or topic has been noticed by many people as material worth reading. Do not forget Pocket's "Recommended" tab, where you can find the most saved items across the web.
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Subscribe to colleagues' newsletters:
Subscribe to weekly newsletters focusing on your main topics to see what news and trends your colleagues have been talking about.
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Read user comments on relevant websites:
See what questions people are asking and what problems they are discussing. Can you share your unique experience regarding these topics?
Invest in Good Design
You probably deal with many PDF files daily, which are usually very difficult to read and engage with. The reason is that they are not designed for the web. In fact, they are files meant for printing and paper. For better utilization in the web environment, mobile, or tablet, they must be prepared for digital use. We do exactly this at Lenoos; that is, we prepare PDF files for better utilization in the web environment. By observing the following items, PDFs will function much better:
- Branded-mark your gated content:
By inserting the logo, company name, and communication links into your product pages on the Lenoos site, your content will appear more trustworthy.
- Observe the basics of typography in the digital age
For this task, get help from professional, skilled designers; likewise, there are many useful resources for learning to become more familiar with this field. You are not supposed to be a professional and expert in all fields; it is enough to have a brief familiarity and leave the core work to the expert. For instance, we will mention some important tips:
- The web paragraph text must be at least 13 pixels. 14 to 18 pixels is the most common choice – this size is not too large and is comfortable to read.
- Try to keep your paragraph line length between 45 and 75 characters. Following this rule might be difficult; just try to ensure lines are not too short or too long.
- Do not use too many typefaces and colors. A common recommendation is to use a maximum of three different typefaces in a maximum of three different sizes and colors.
- To achieve a balanced setting in a text, the white space between lines should be about 150% of the x-height. A simpler rule to apply is to set the line height to 125% of the text size.
- Add quotes to your text to bring your narrative to life. This way, you invite the audience to a compelling action, and they will know where to obtain more resources and turn to them if they are interested in your content.
Do Not Forget SEO
When you decide to make your content conditional (gated), search bots cannot come and read it. However, several solutions exist that allow your content to be indexed and ranked:
- If you are new to the field of SEO or want to refresh your knowledge, try to raise your understanding and learn different workarounds.
- SEMRUSH allows you to comprehend what your audience is looking for by exploring the most popular search terms in your line of work. Its tools provide you with great recommendations on what words to use in headings and text. Choosing an attractive and properly descriptive headline alone can increase your conversion rate from search results.
- Landing pages or previews with forms usually present a summary of the gated content. This means that these previews provide a good opportunity to share this text with search bots for indexing and ranking. This drives organic traffic to your page, allowing more people to learn about it, and also enables you to target both SEO and lead generation.
- Pop-up gates: Many websites use JavaScript for everything from paywalls to advertisements. You can also use JavaScript for lead generation forms, so search robots can find and rank it. But do not overdo this method; some might find it too restrictive.
Adjust Your Content for Every Device
Keep in mind that people may read your content on different devices, whether on their desktop at the office or via a tablet and smartphone while traveling. Make an effort to test and adjust it for all devices and browsers.
If you want people to give you their email address or number, they expect your content to be appropriate, and your pages to look professional and be easy to access on any device. Whether you are using an online publication or just creating PDF files to achieve leads, you can attain better results with the Lenoos lead generation form. Lenoos assists you in optimizing gated content via the following methods:
- Assisting with branding, dynamic design, ease of use, links, and calls to action (CTA) which ultimately makes your content beautiful and more professional.
- To improve SEO, your digital publications on Lenoos—with wider distribution and sending to audiences through various pathways—will be indexed with greater speed. Even when you guide the audience with a lead generation form, people can refer to them through organic search and will achieve even higher rankings. Just try it!
- Reading your materials will be comfortable on any device, and the audience can access it whenever they want.
In short, email is a valuable currency, and individuals must receive content of equal value. Creating exceptional content can be hard work, but it is completely worth it! Optimize your content and watch how it collects leads while you are enjoying your cup of coffee.
